Journals Higher Education

£49.99

Paperback

Published: 26 March 2015

816 Pages

265x195mm

ISBN: 9780199668649


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This text is published by OUP Higher Education Division

Business Research Methods

Fourth Edition

Alan Bryman and Emma Bell

  • Drawing on their own extensive research experience, and delivered with the clarity for which both authors are renowned, Alan Bryman and Emma Bell provide a complete guide to the process of conducting business research.
  • Each chapter is filled with examples of 'real world' research, placing the theories and concepts being discussed in context.
  • A wide range of examples from various business functions - including human resource management, marketing, and strategy - demonstrate the relevance of research to business and management students.
  • Coverage of all aspects of business research ensures that students are fully prepared for conducting their own research projects.
  • A 'telling it like it is' feature draws on interviews with real research students and their supervisors to give invaluable advice on potential pitfalls to avoid and successful strategies to emulate when undertaking a research project.
  • 'Key concepts' are drawn out throughout the text and explained with unrivalled clarity, ensuring that students gain a full understanding of business research terminology and processes.
  • The text is augmented by extensive online resources, including interviews with research students, data sets, discussion questions, and an Excel tutorial, designed to help students develop practical skills in business research.

New to this Edition:

  • A new introductory chapter on the nature of business research explains to students the relevance and importance of studying research methods, while also considering the 'messiness' of business research by giving guidance to students on how to proceed if things do not go to plan.
  • A new chapter on sampling in qualitative research complements the existing chapter on sampling in quantitative research, providing full coverage of this important topic.
  • New material on the use of technology in research, including the use of Skype for interviewing and work blogs as sources of data, keeps the book fully up-to-date with the latest trends in research methods.
  • New coverage of shadowing in organizations, experience and event sampling, thematic analysis, and global and multi-site ethnography.
  • Increased coverage of writing for academic audiences and mixed-methods research.
  • Fully updated to include coverage of SPSS 22.
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