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Published: 26 May 2015

808 Pages

10.4 x 7.7 inches

ISBN: 9780199668649

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Bookseller Code (04)

Business Research Methods

Fourth Edition

Alan Bryman and Emma Bell

  • Each chapter is filled with examples of 'real world' research, placing the theories and concepts being discussed in context.
  • A wide range of examples from various business functions - including human resource management, marketing, and strategy - demonstrate the relevance of research to business and management students
  • Coverage of all aspects of business research ensures that students are fully prepared for conducting their own research projects
  • A 'telling it like it is' feature draws on interviews with real research students and their supervisors to give invaluable advice on potential pitfalls to avoid and successful strategies to emulate when undertaking a research project
  • 'Key concepts' are drawn out throughout the text and explained with unrivalled clarity, ensuring that students gain a full understanding of business research terminology and processes