Journals Higher Education

$95.95

Paperback

Published: 06 February 2019

688 Pages

10.4 x 7.7 inches

ISBN: 9780198809876


Also Available As:

Ebook


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Bookseller Code (04)

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BUSINESS RESEARCH METHODS 5E

Fifth Edition

Emma Bell, Alan Bryman, and Bill Harley

  • Highly comprehensive and exceptionally well-written, this book provides a complete and clear guide to the process of conducting business research.
  • The only business research book to use interviews with real students to provide invaluable insights and advice on potential pitfalls to avoid, and successful strategies to emulate, when undertaking a research project.
  • Examples from various business functions including marketing, strategy, and human resource management clearly show the relevance of business research to the real world.
  • "Tips and Skills" and "Checklists" boxes help students progress with their own project, and become equipped with the skills needed to become successful business researchers in life beyond university.
  • The book is augmented by extensive online resources including interviews with research students, a research project guide, multiple-choice questions, and data sets, all designed to help students excel on their business research course.

New to this Edition:

  • An additional five students provide first-hand accounts of their experience of doing business research, with accompanying videos available online.
  • Extended material on 'ethics creep', 'big data', and writing academically.
  • E-Research is now woven throughout the text, better reflecting how internet research methodology is taught.
  • A new test bank and new discussion questions for lecturers are available as part of the instructor online resources.
  • This edition has been extensively streamlined to provide even more focused coverage of the key areas of business research.
  • Jargon has been simplified throughout and clear, full, explanations of methodologies and philosophies are provided.
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Social Sciences > Business & Management