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Published: 05 December 2013

432 Pages


ISBN: 9780199672585

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Business Environment in a Global Context

Second Edition

Andrew Harrison

  • A strong focus on economic issues highlights their crucial role in the business environment.
  • Adopts a unique approach which explores the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the main geopolitical regions (Europe, the Americas, Asia, and Africa).
  • Each geopolitical region is discussed separately and in depth, giving a real insight into how political and economic developments shape businesses around the globe.
  • Topical issues are explored in chapter opening scenarios, practical insights, end-of-chapter case studies, and emerging scenarios.
  • Rigorous conceptual and theoretical analysis ensures that students fully grasp the complexities of this fascinating subject.

New to this Edition:

  • Extended economic analysis has been incorporated throughout to clarify how the global markets operate.
  • New opening scenarios and case studies cover topical events such as the Olympics and the Eurozone crisis.
  • Further coverage of key concepts and models including, for example, quantitive easing and 'cloud' computing.
  • Exploration of the global issues that influence business development, such as the legacy of the financial crisis, the 'reshoring' of offshore operations, and the changing world order.

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