Journals Higher Education



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Published: 05 February 2014

432 Pages

9.7 x 7.4 inches

ISBN: 9780199672585

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Bookseller Code (06)

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Business Environment in a Global Context

Second Edition

Andrew Harrison

  • A strong focus on economic issues highlights their crucial role in the business environment.
  • Adopts a unique approach which explores the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the main geopolitical regions (Europe, the Americas, Asia, and Africa).
  • Each geopolitical region is discussed separately and in depth, giving a real insight into how political and economic developments shape businesses around the globe.
  • Topical issues are explored in chapter opening scenarios, practical insights, end-of-chapter case studies, and emerging scenarios.
  • Rigorous conceptual and theoretical analysis ensures that students fully grasp the complexities of this fascinating subject.

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