Business Economics

Second Edition

Andrew Gillespie

Features insights from business practitioners at organisations including Deloitte, Simon-Kucher & Partners and PricewaterhouseCoopers, to show students first-hand how economics is valuable in their day to day work
Packed full of contemporary and topical cases which students can relate to, thereby engaging those with little knowledge of how economics is relevant in business
Employs lively 'how to' video walkthroughs to help students get to grips with economic concepts and models
Written especially for business students, demonstrating how economics theories and concepts are applied in business
Balanced coverage of macro and micro topics plus a lively analysis of the current economic issues
Hear first-hand from business practitioners the attributes and skills they value in the workplace
New insights from top business practitioners explaining how economics is used in their day to day work
Increased coverage of macro economics and game theory
Updated coverage of the financial crisis, integrated throughout the chapters
Tips from business practitioners on the essential skills and attributes required in the workplace
Fully updated examples and cases to illustrate economics in business

Business Economics

Second Edition

Andrew Gillespie

Description

What determines demand for Apple's iPad?
How can whole countries go bust?
Why did Tesco's UK profits fall?

Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers.

Renowned for its engaging style and clarity of explanation, students are carefully guided through economic concepts and models, with stimulating examples and questions to reinforce learning and test understanding. Video walkthroughs help explain more difficult economic concepts and give readers the opportunity to go back over what they have learnt.

Packed full of engaging and topical cases which students can easily relate to, the author considers economics in the context of business and management, equipping students with the tools necessary to apply economics to business issues and decisions.

For students
- Full solutions to questions in the textbook
- Video walkthroughs of economics concepts
- Self-test questions
- One step further material to stretch and challenge readers

For registered adopters of the textbook
- Fully customizable Powerpoint slides
- Case study teaching notes
- Group exercise tasks
- Test bank

Previous publication dates

April 2010

Business Economics

Second Edition

Andrew Gillespie

1. Introduction
2. Thinking like an economist
3. The fundamental economic problems
4. Demand
5. Costs and revenues
6. Supply
7. Markets
8. Market analysis: shares, currency, and labour markets
9. Perfect competition, monopoly and price discrimination
10. Imperfect competition and alternative theories of the firm of the firm
11. Market failures and imperfections
12. Macroeconomics
13. Government macroeconomic policy
14. Macroeconomic issues: unemployment and inflation
15. Macroeconomic issues: Growth and balance of payments
16. International business and trade

Business Economics

Second Edition

Andrew Gillespie

Author Information

Andrew Gillespie is Head of Business Studies and Accounts, d'Overbroeck's College, Oxford, and Visiting lecturer, Oxford Brookes University, Oxford. He is the author of Foundations of Economics 2e, Oxford University Press, 2011.