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Business Economics
Second Edition
Andrew Gillespie
- Features insights from business practitioners at organisations including Deloitte, Simon-Kucher & Partners and PricewaterhouseCoopers, to show students first-hand how economics is valuable in their day to day work
- Packed full of contemporary and topical cases which students can relate to, thereby engaging those with little knowledge of how economics is relevant in business
- Employs lively 'how to' video walkthroughs to help students get to grips with economic concepts and models
- Written especially for business students, demonstrating how economics theories and concepts are applied in business
- Balanced coverage of macro and micro topics plus a lively analysis of the current economic issues
- Hear first-hand from business practitioners the attributes and skills they value in the workplace
- New insights from top business practitioners explaining how economics is used in their day to day work
- Increased coverage of macro economics and game theory
- Updated coverage of the financial crisis, integrated throughout the chapters
- Tips from business practitioners on the essential skills and attributes required in the workplace
- Fully updated examples and cases to illustrate economics in business