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Published: 07 February 2013

528 Pages


ISBN: 9780199657995

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This text is published by OUP Higher Education Division

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Business Economics

Second Edition

Andrew Gillespie

  • Features insights from business practitioners at organisations including Deloitte, Simon-Kucher & Partners and PricewaterhouseCoopers, to show students first-hand how economics is valuable in their day to day work
  • Packed full of contemporary and topical cases which students can relate to, thereby engaging those with little knowledge of how economics is relevant in business
  • Employs lively 'how to' video walkthroughs to help students get to grips with economic concepts and models
  • Written especially for business students, demonstrating how economics theories and concepts are applied in business
  • Balanced coverage of macro and micro topics plus a lively analysis of the current economic issues
  • Hear first-hand from business practitioners the attributes and skills they value in the workplace

New to this Edition:

  • New insights from top business practitioners explaining how economics is used in their day to day work
  • Increased coverage of macro economics and game theory
  • Updated coverage of the financial crisis, integrated throughout the chapters
  • Tips from business practitioners on the essential skills and attributes required in the workplace
  • Fully updated examples and cases to illustrate economics in business

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