Business Communication

Concepts and Applications in an Electronic Age

Fifth Edition

Edited by Randolph H. Hudson and Bernard J. Selzler

Business Communication: Concepts and Applications in an Electronic Age features short, varied, up-to-date readings by 38 business communication authorities in business, government, and academia. It eases the job of teaching by helping students hone their written, verbal, and non-verbal business communication skills in a format that allows selective instruction and maximum flexibility.

The Fifth Edition has been extensively revised and updated; nineteen of the 38 articles are new. It now includes topics that instructors have been unable to find in longer texts.

Each article covers one topic, allowing you to focus discussion on a key concept. Application-oriented questions and active-learning cases follow each selection and offer opportunities for students to demonstrate their understanding of what they have read.

Business Communication

Concepts and Applications in an Electronic Age

Fifth Edition

Edited by Randolph H. Hudson and Bernard J. Selzler

Description

Business Communication: Concepts and Applications in an Electronic Age features short, varied, up-to-date readings by 38 business communication authorities in business, government, and academia. It eases the job of teaching by helping students hone their written, verbal, and non-verbal business communication skills in a format that allows selective instruction and maximum flexibility.

The Fifth Edition has been extensively revised and updated; nineteen of the 38 articles are new. It now includes topics that instructors have been unable to find in longer texts.

Each article covers one topic, allowing you to focus discussion on a key concept. Application-oriented questions and active-learning cases follow each selection and offer opportunities for students to demonstrate their understanding of what they have read.

New topics covered include:
*business ethics
*the Internet
*voice mail
*ethics of electronic mail
*desktop publishing
*small-group discussion
*writing abstracts
*writing periodic reports

The book stands alone or can supplement and extend the scope of other business communication texts. The pages are perforated so that assignments can be removed from the book and turned in. You'll find all the pedagogical support you'll need in the accompanying revised Instructor's Manual/Testing Program.

Previous publication dates

January 1994, April 1988, January 1983

Business Communication

Concepts and Applications in an Electronic Age

Fifth Edition

Edited by Randolph H. Hudson and Bernard J. Selzler

(An asterisk indicates a new chapter in the Edition)
Part I. Business Communication: Some Truths Never Die
1. Principles of Written Communication
Courtland L. Bovee, Grossmont College
2. The Three Deadly Sins of Business Writing
Richard J. Londo, St. Norbert College
3. Plain English, Please
James Y. Dayananda, Lock Haven University
*4. From the Bottom Up: A New Approach to Problem Solving
Ellen Tripp, University of Southern Maine
*5. Making Business Meetings Work
Gary M. Shulman, Miami University
Mark Bernheim, Miami University
Part II. The Electronic Office: Communicating in Cyberspace
*6. Desktop Publishing: Would You Trade Eight Bits for a Byte
Michael Stanton, Occupational Outlook Quarterly
*7. Future Shop
Lisa Sanders, Business News
*8. PCs Start Sweeping Away Business Forms
William M. Bulkeley, The Wall Street Journal
*9. Fax the Word Out Fast
Daniel P. Dern, Home Office Computing
*10. E-Mail: A User's Guide
Ed Krol, The Whole Internet User's Guide and Catalog
*11. What Is the Internet?
Ed Krol, The Whole Internet User's Guide and Catalog
Part III. Basic Structures of Business Communication: Letters, Memos, and Reports
12. Principles of Writing Letters
Courtland L. Bovee, Grossmont College
13. The Process of Writing a Business Letter
Bernard J. Selzler, University of Minnesota, Crookston
14. The Anatomy of the Business Letter
Edgar C. Alward, Westfield State College
Lois Pigford, Denver Auraria Community College
15. A Memorandum about Memos
Max Rose, Supervision Magazine
16. Using Visual Aids in Written and Oral Communication
Thomas R. Allen, Appalachian State University
*17. How to Organize Your Next Periodic Report
Richard J. Londo, St. Norbert College
*18. A Brief Guide to Writing Short Reports
Carolyn Spillers-Roberts, Pembroke State University
Randolph H. Hudson, Northeastern Illinois University
19. Principles of Writing Formal Reports
Courtland L. Bovee, Grossmont College
*20. Summarizing: The Art of Writing Abstracts and Executive Summaries
Katherine Ozbirn, Chapman University
21. International Business Writing
Myron D. Yeager, Chapman University
Part IV. Persuasion in the Marketplace: The Driving Force of Business
*22. Sales Letters That Sell
Ed Nanas, Your Company
*23. 1-900 Buy Info
Alan Rider, Home Office Computing
*24. Voice Mail Makes a Difference
Mike Bransby, The Journal of Business Strategy
25. Mastering the Art of a Winning Business Presentation
Darlene M. Pibal, Western Illinois University
26. The Proposal: Persuading with a Plan
Nancy Martinez, University of Albuquerque
27. Can You Say No Without Twisting the Knife?
Michael H. Murray, Supervisory Management
28. Techniques of Writing Credit Letters
James Y. Dayananda, Lock Haven University
29. Touches that Take the Sting Out of Adjustments
William H. Butterfield, Sales & Marketing Management
30. Assertiveness on the Job
Steven Katz, State Technical Institute, Memphis
Part V. Business Ethics: Surviving in a Litigious World
*31. Right? Wrong? Ethics and Business in the U. S.
Ellen Tripp, University of Southern Maine
*32. Do Employees Have a Right to Electronic Privacy?
Glenn Rifkin, The New York Times
33. Make It Legal
Mary Bagley, St. Louis University
34. New Legal Frontier: Cyberspace
Amy Harmon, Los Angeles Times
Part VI. The Job Search: Moving Ahead
35. Resumes, Application Forms, and Cover Letters
Neal Baxter, Occupational Outlook Quarterly
36. Business Interviews: Frequent Questions, Acceptable Answers
David P. Boyd, Occupational Outlook Quarterly
37. What Should You Ask the Company Interviewer?
Howard M. Mitchell, Advanced Management Journal
38. Writing an Effective Letter of Resignation
James Calvert Scott, Utah State University
APPENDICES
A. Internet Buzzwords
Ed Krol, The Whole Internet User's Guide and Catalog
B. Report Headings
Gertrude M. McGuire, University of Montevallo
C. A Dozen Rules for Writing Numbers in a Manuscript
Gertrude M. McGuire, University of Montevallo
D. The Eight Most Used Commas
Richard M. Chabolla, Solano Community College
E. Glossary of Usage for Business Writers
Randolph E. Hudson, Northeastern Illinois University
Richard M. Chabolla, Solano Community College