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Published: 07 September 2009

264 Pages | 56 boxes, 6 figs.

ISBN: 9780195426953

Bookseller Code (06)

Building Media Relationships

Second Edition

Susan Sommers

  • Canadian Context. Completely revised and updated with Canadian case studies, this new edition places critical information in a uniquely Canadian context.
  • Balanced Approach. Insight into the nature of media relations is carefully balanced with critical information on the approaches and applications integral to effective media planning.
  • Insightful Indexes examine the history of media relations while exploring a case study regarding the question of private banking in Canada.
  • Comprehensive Resources. A selection of resources provides students with indispensable lists of relevant media organizations and associations, websites, blogs, and books.

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