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Published: 29 January 2009

224 Pages | 56 boxes, 6 figures

ISBN: 9780195426953

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This text is published by OUP Higher Education Division

Building Media Relationships

How to Establish, Maintain, and Develop Long-Term Relationships with the Media

Second Edition

Susan Sommers

  • Completely revised and updated with new Canadian case studies, highlighting media relations in practice.
  • New appendix: Corporate Case Study — Who Said Being Wealthy was Easy? Defining the Client and the Need for Private Banking in Canada.
  • New section on Issues Management and Crisis Communication.
  • New information on Media Kits; Key Contacts in radio, television, books and magazines; and New Media.

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Social Sciences > Business & Management