Journals Higher Education
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Published: 16 May 2018

248 Pages

9.0 x 6.0 inches

ISBN: 9780190311506

Bookseller Code (01)

Building Distinctive Brand Assets

Jenni Romaniuk

  • Provides in-depth strategic framework and tactical structure to build and manage a brand's identity.
  • Details new research into several of the most popular types of assets to help in asset selection and execution.
  • Explores the major myths that lead to poor decision-making.