Journals Higher Education
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Published: 12 April 2018

248 Pages


ISBN: 9780190311506

Bookseller Code (AJ)

Building Distinctive Brand Assets

Jenni Romaniuk

  • Provides in-depth strategic framework and tactical structure to build and manage a brand's identity
  • Details new research into several of the most popular types of assets to help in asset selection and execution
  • Explores the major myths that lead to poor decision-making

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