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Published: 25 March 2009

240 Pages

ISBN: 9780199535200

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Bookseller Code (06)

Building an International Financial Services Firm

How Successful Firms Design and Execute Cross-Border Strategies

Markus Venzin

  • Explores and challenges conventional assumptions from the international management literature by focusing on management decision making
  • Simple theoretical frameworks illustrated by case examples from banks such as HBOS, Citibank, Norske Bank, Deutsche Bank, and Standard Bank
  • A thorough guide to the challenges of the international market for financial services firms
  • Considers fundamental strategic decisions such as when, where, and how to enter foreign markets and how to design the organizational architecture of the multinational financial services firm

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