Journals Higher Education



Published: 01 August 2017

144 Pages | 10 black and white images

6.9 x 4.4 inches

ISBN: 9780198749912

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Branding: A Very Short Introduction

Robert Jones

Very Short Introductions

  • Analyses branding as both a commercial and a cultural force
  • Discusses how branding works, and the impact branding has on society today
  • Considers the future of branding, and whether the idea and usage of brands will decline in the years to come
  • Part of the bestselling Very Short Introductions series - over eight million copies sold worldwide

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