Journals Higher Education
Important OUP's Response to COVID-19 Learn more



Published: 07 June 2007

368 Pages | 47 line illustrations


ISBN: 9780195304213

Also Available As:


Also Available In:

Bookseller Code (AJ)

Beyond Greed and Fear

Understanding Behavioral Finance and the Psychology of Investing

Hersh Shefrin

Financial Management Association Survey and Synthesis

  • Shows how psychology applies to financial decision-making and behaviour of markets
  • A must-read for investors in understanding how advisors and asset managers make decisions and what pitfalls are involved
  • Helps readers avoid personal mistakes in decision-making

Also of Interest