Journals Higher Education



Published: 07 June 2007

368 Pages | 47 line illustrations


ISBN: 9780195304213

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Beyond Greed and Fear

Understanding Behavioral Finance and the Psychology of Investing

Hersh Shefrin

Financial Management Association Survey and Synthesis

  • Shows how psychology applies to financial decision-making and behaviour of markets
  • A must-read for investors in understanding how advisors and asset managers make decisions and what pitfalls are involved
  • Helps readers avoid personal mistakes in decision-making

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