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£8.99

Paperback

Published: 26 January 2017

168 Pages | 8 black and white images

174x111mm

ISBN: 9780198754992


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Behavioural Economics: A Very Short Introduction

Michelle Baddeley

Very Short Introductions

  • Introduces the field of behavioural economics, analysing the motivations behind economic decisions
  • Shows the relevance of behavioural economics to our own lives and everyday economic and financial problems
  • Considers some of the mistakes that we make in our everyday decision-making, and the models that behavioural economists use to analyse our risky choices
  • Explores the influence of short-termism, impatience and the related problem of procrastination on our economic behaviour, and also personality, mood and emotions, and happiness and wellbeing
  • Part of the Very Short Introductions series - over seven million copies sold worldwide

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