Journals Higher Education

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Published: 01 May 2017

144 Pages | 8 black and white images

6.9 x 4.4 inches

ISBN: 9780198754992


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Behavioural Economics: A Very Short Introduction

Michelle Baddeley

Very Short Introductions

  • Introduces the field of behavioural economics, analysing the motivations behind economic decisions
  • Shows the relevance of behavioural economics to our own lives and everyday economic and financial problems
  • Considers some of the mistakes that we make in our everyday decision-making, and the models that behavioural economists use to analyse our risky choices
  • Explores the influence of short-termism, impatience and the related problem of procrastination on our economic behaviour, and also personality, mood and emotions, and happiness and wellbeing
  • Part of the Very Short Introductions series (millions of copies sold worldwide)
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