Eyal Zamir, Augusto Levi Professor of Commercial Law, Faculty of Law, The Hebrew University of Jerusalem, and Doron Teichman, Vice Dean and Jacob I. Berman Chair in Law, Faculty of Law, The Hebrew University of Jerusalem

Eyal Zamir is the Augusto Levi Professor of Commercial Law at the Faculty of Law, The Hebrew University of Jerusalem, where he served as Dean of the Faculty of Law from 2002 to 2005. His spheres of interest include economic and behavioral analysis of law, empirical legal studies, contract law and theory, and normative ethics and law. Professor Zamir has been a visiting scholar or visiting professor at Harvard, Yale, NYU, Georgetown, UCLA, and Zurich law schools, and at Max Planck Institute of Economics, Jena. He has authored or edited 15 books and published more than 60 articles. His articles were published in leading American and Israeli law reviews, including the Columbia Law Review, the Journal of Legal Studies, University of Chicago Law Review, California Law Review, Virginia Law Review, and Law & Social Inquiry-as well as in non-legal journals, such as Organizational Behavior & Human Decision Processes, and Public Administration Review.

Doron Teichman is the Vice Dean and Jacob I. Berman Chair in Law at the Faculty of Law, The Hebrew University of Jerusalem. His spheres of interest include economic and behavioral analysis of law, empirical legal studies, and criminal law. Professor Teichman has taught at leading institutions such as Columbia, Michigan, Texas, and the Center for Transnational Legal Studies. He has authored numerous articles that were published in leading American and Israeli law reviews, including, Michigan Law Review, Journal of Empirical Legal Studies, New York University Law Review, and Law & Society Review.

"This book offers a fresh view and overview of behavioural law and economics. It surveys the entire body of psychological research that lies at the basis of behavioural analysis of law and critically evaluates the core methodological questions." - Journal of Consumer Policy

"Brilliant and comprehensive - and there's nothing like it. Zamir and Teichman have brilliantly illuminated numerous areas of the law, and made a major contribution, at once, to social science and legal studies. A phenomenal achievement." - Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and Founder and Director of the Program on Behavioral Economics and Public Policy, Harvard Law School

"Academics acquire a taste for opposition. This may be good for building their careers. But for making the world a better place, structure and integration can be more important. This book is a perfect illustration. Two scientists at the cutting edge of their field synthesize what the law has to gain from blending behavioral insights with the rigor of economic thinking. Highly recommendable for academics and policy-makers alike." - Christoph Engel, Director, Max-Planck-Institute for Research on Collective Goods, Bonn

"This book provides one-stop shopping for anyone who wants to learn about law and behavioral economics from the ground up. Encyclopedic in scope, these sixteen chapters not only teach the predictable departures from neoclassically rational behavior, but also cashes out these positive predictions with normative policy implications across a host of legal domains." - Ian Ayres, Townsend Professor, Yale Law School

"This book logically orders the potentially untidy assortment of observations about human behavior in legal settings. It thereby lifts the field of behavioral law and economics into greater prominence, even while serving as an excellent introduction to the field. It belongs on the shelf of every scholar, student, judge, and lawyer interested in understanding how law affects human behavior." - Jeffrey J. Rachlinski, Henry Allen Mark Professor of Law, Cornell Law School