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Published: 16 June 2019

256 Pages


ISBN: 9780190868741

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Behavioral Finance

What Everyone Needs to Know®

H. Kent Baker, Greg Filbeck, and John R. Nofsinger

What Everyone Needs To Know®

  • Offers a balanced explanation of the broad issues associated with behavioral finance in a succinct but authoritative manner
  • Examines foundations and psychological concepts, cognitive biases, emotional biases, and social/cultural influences, investor behavior, nudging, and cognitive ability
  • Uses a question and answer format to illustrate and answer relevant issues
  • Enables readers to browse for topics of interest if they choose not to read the book from cover to cover
  • Provides strategies for mitigating various behavioral biases

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