Journals Higher Education
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£75.00

Hardback

Published: 26 November 2019

416 Pages

234x156mm

ISBN: 9780198829089


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Bookseller Code (AJ)

Becoming the World's Biggest Brewer

Artois, Piedboeuf, and Interbrew (1880-2000)

Kenneth Bertrams, Julien Del Marmol, Sander Geerts, and Eline Poelmans

  • A unique insight into the history of the world's largest brewer
  • Includes original material from company and private archives, as well as interviews with managers and key family actors
  • Structured on a chronological framework to provide an accessible historical overview as well as focused studies of specific time periods
  • Presents a business history within the context of wider debates in business and management studies