Journals Higher Education



Published: 29 September 2011

432 Pages | 32 colour plates; 20 black and white images


ISBN: 9780199639625

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Beauty Imagined

A History of the Global Beauty Industry

Geoffrey Jones

  • Examines the brands and firms that have re-imagined beauty for us, such as L'Oreal, Unilever, Rimmel, and Chanel
  • Shows how the democratization of access to beauty products, once the privilege of elites, drew new gender and ethnic borders of beauty
  • First authoritative history of the global beauty industry between its emergence in the nineteenth century and the present day
  • Traces the association of the beauty industry with particular cities, notably Paris and New York

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