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This item is printed to order. Items which are printed to order are normally despatched and charged within 5-10 days.

Published: 25 February 2010

432 Pages | 32 colour illustrations; 20 b/w illustrations


ISBN: 9780199556496

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Bookseller Code (AE)

Chapter 1

Beauty Imagined

A History of the Global Beauty Industry

Geoffrey Jones

  • Examines the brands and firms that have re-imagined beauty for us, such as L'Oreal, Unilever, Rimmel, and Chanel
  • Shows how the democratization of access to beauty products, once the privilege of elites, drew new gender and ethnic borders of beauty
  • First authoritative history of the global beauty industry between its emergence in the nineteenth century and the present day
  • Traces the association of the beauty industry with particular cities, notably Paris and New York

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