Peter Ling

Dr Peter Ling is with the School of Media and Communication, RMIT University. He has been Deputy Dean since 2011 responsible for discipline clusters and recently the international portfolio. Before he entered academia with Edith Cowan University, he had worked in team creativity consulting, advertising agency management, marketing communication consultancy, public relations and journalism. He has worked in Singapore, Taipei, Perth and Melbourne, including training attachments with Young & Rubicam Advertising in New York and Lintas Advertising in Sydney. He has written hundreds of industry articles and cases for various publishers and is the lead author of Consumer Behaviour in Action (OUP).

"Ling [provides] a clearly sourced, cleanly written compendium of ideation and innovation tools, processes, and resources. This is an extremely useful gazetteer and annotated bibliography on the subject. Those seeking additional information on specific topics can use this text as a springboard for further research and discussion. The practical illustrations and cases spur new 'creative connections.' Summing Up: Highly recommended. All readership levels." --M. M. Feeley, University of California, Berkeley

Peter Ling

Dr Peter Ling is with the School of Media and Communication, RMIT University. He has been Deputy Dean since 2011 responsible for discipline clusters and recently the international portfolio. Before he entered academia with Edith Cowan University, he had worked in team creativity consulting, advertising agency management, marketing communication consultancy, public relations and journalism. He has worked in Singapore, Taipei, Perth and Melbourne, including training attachments with Young & Rubicam Advertising in New York and Lintas Advertising in Sydney. He has written hundreds of industry articles and cases for various publishers and is the lead author of Consumer Behaviour in Action (OUP).

"Ling [provides] a clearly sourced, cleanly written compendium of ideation and innovation tools, processes, and resources. This is an extremely useful gazetteer and annotated bibliography on the subject. Those seeking additional information on specific topics can use this text as a springboard for further research and discussion. The practical illustrations and cases spur new 'creative connections.' Summing Up: Highly recommended. All readership levels." --M. M. Feeley, University of California, Berkeley