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320 Pages

8 1/2 x 11 inches

ISBN: 9780190632687

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Bookseller Code (04)

Art and Design Fundamentals

Author Steven Bleicher

  • An emphasis on conceptual thinking skills and ideation in every chapter enables students to create meaningful and fully realized artworks or designs
  • An equal emphasis on traditional and cutting-edge technologies prepares students for twenty-first-century careers in art and design
  • Equal representation of male and female artists and designers and a wide range of examples from fine art to industrial design and from street art to advertising-emphasizes the diversity of the field and career pathways
  • A full suite of digital learning tools--integrated into an Enhanced e-Book and assignable through most learning management systems--provides a wealth of activities to engage students in class and online, including compelling videos, interactive image walkthroughs, projects, assessments, and other study tools