Journals Higher Education



This item is not yet published. It is available for pre-orders and will ship on 28 January 2021

464 Pages | 200 figures

ISBN: 9780199263011

Bookseller Code (06)


Applied Strategic Marketing

David Lane

  • Takes theoretical concepts and applies them to real life situations
  • Covers extra subjects including forecasting, CRM, branding and alliances
  • Structured to fit new CIM Postgraduate Diploma course
  • Excellent pedagogical features, including'Pause & Reflect' boxes
  • Comprehensive companion web site with student area containing models from the text in diagrammatic form, further case studies and self-assessment questions; and a password-protected lecturer area with suggested answers to the case studies in the text, PowerPoint slides, further case material and additional questions

Also of Interest