Journals Higher Education



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Published: 12 January 2017

222 Pages


ISBN: 9780190266127

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Analytic Activism

Digital Listening and the New Political Strategy

David Karpf

Oxford Studies in Digital Politics

  • The first major study of how activist/advocacy organizations use digital tools for listening, monitoring, and strategy
  • The first academic book to explore the inner workings of major organizations like and
  • Challenges two dominant trends in the literature: (1) the focus on/derision of "clicktivism," and (2) celebration of "spontaneous" or "viral" social movements that ignores the organizational work happening behind the scenes
  • Discusses the "Media Theory of Movement Power," an argument for why we have to take the 1960s social movement tactics down from their pedestal

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