Journals Higher Education
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Published: 14 May 2015

274 Pages


ISBN: 9780199957750

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Analysis of the Cognitive Interview in Questionnaire Design

Gordon Willis

Understanding Qualitative Research

  • Indicates relative strengths and limitations of several approaches to the analysis of data obtained in cognitive interviews.
  • Provides several real-life examples and illustrations related to timely issues such as survey measurement concerning health insurance, and racial-ethnic discrimination.