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Published: 27 September 2012

432 Pages | 17 illustrations


ISBN: 9780195578607

Bookseller Code (AG)

This text is published by OUP Higher Education Division

An Introduction to Public Relations and Communication Management, 2e

Second Edition

Joy Chia and Gae Synnott

  • Three new chapters: Chapter 11, Government Relations: Information, Influence and Political Success; Chapter 8, Managing Communication from Within: a Not for Profit and Corporate Perspective; Chapter 15, PR Directions and Beginning a Toolkit For Your Future Career.
  • Contains the theory and practical skills to provide a complete introduction to the profession of Public Relations.
  • Includes Practitioner Profiles to provide students with the opportunity to grasp what PR management is, how to manage and work with clients and key publics and what is included in manageable budgets, realities, risks and the diversity of public relations practice alongside other professions important to practice.
  • An Australian text with international perspectives offering both a local and global PR education.
  • Up-to-date case studies in each chapter examine real-world examples and how the theories played out in practice.
  • Updated and revised Social Media chapter contains the latest research and theory about how to work in an area that's constantly changing.

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Social Sciences > Business & Management