Journals Higher Education



Published: 16 March 2022

288 Pages


ISBN: 9780198789932

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Bookseller Code (AJ)

An Integrative Guide to Consumer Neuroscience

Sven Braeutigam and Peter Kenning

  • Covers a wide range of established and emergent aspects of consumer neuroscience
  • Provides a thorough, high-level guide to the mathematical, technological, and analytical aspects of consumer neuroscience
  • Addresses translational aspects, such as gender differences and age research
  • Includes questions and answers for each chapter, along with numerous images to aid understanding

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