Journals Higher Education
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$190.00

Hardcover

Published: 04 May 2021

656 Pages

9.7 x 6.7 inches

ISBN: 9780198845201


Also Available As:

Ebook


Bookseller Code (07)


A new practitioner law publication

Ambush Marketing and Brand Protection

Third Edition

Phillip Johnson

  • The only book specifically focussed on the protection of major event sponsorship and laws to control ambush marketing
  • Detailed treatment of the laws relating to ambush marketing in the UK and other jurisdictions including the EU, US, Australia, New Zealand, Canada, and South Africa, as well as some European countries
  • Invaluable guidance for brand owners and their legal advisors on how to protect their brand and their investment in sponsoring major events

New to this Edition:

  • Considers the Birmingham Commonwealth Games Act 2020, the new Major Events Act in Queensland, Australia, and the changes brought about in Canada by the Economic Action Plan Act 2014 as well as developments in case law and practice
  • Provides a new section reviewing the legislative provision made in countries that have hosted major events this millennium
  • Addresses the changes to trade mark and copyright law brought about by the new EU trade marks package and the developments from the Court of Justice

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