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Published: 27 February 2014

256 Pages


ISBN: 9780199604746

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Aligning for Advantage

Competitive Strategies for the Political and Social Arenas

Thomas C. Lawton, Jonathan P. Doh, and Tazeeb Rajwani

  • Takes a strategic management approach to a company's engagement with political, regulatory and social arenas and interests
  • Develops a conceptual framework and managerial process for designing and delivering successful nonmarket strategies
  • Compares and synthesizes nonmarket strategy best practices in a variety of company and country contexts.
  • Advances an argument and logic for aligning nonmarket and market strategies to deliver competitive advantage
  • Argues that regulatory and responsibility departments in companies should be functionally integrated and managerially elevated to ensure that the nonmarket environment is engaged at a strategic level in business organizations

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