Aligning for Advantage
Competitive Strategies for the Political and Social Arenas
Thomas C. Lawton, Jonathan P. Doh, and Tazeeb Rajwani
Reviews and Awards
"A useful and accessible collection of frameworks highlighting the link between corporate social responsibility, corporate political activity, and corporate strategy with insights drawn from an engaging mix of historical and current cases." --Witold Henisz, Deloitte & Touche Professor of Management, Wharton School of Business, the University of Pennsylvania and author of Corporate Diplomacy: Building Reputation and Relationships with External Stakeholders.
"The authors convey in a practical way how to link political and social strategies to business objectives and market performance. A great book, not only for business and opinion leaders but also for regulators and legislators, educated citizens, and demanding consumers." --Carlos Piedrahita, CEO, Grupo Nutresa