Affective Publics
Sentiment, Technology, and Politics
Zizi Papacharissi
Reviews and Awards
2015 Outstanding Book Award Winner; Human Communication and Technology Division of the National Communication Association
"I HEART #affectivepublics! Zizi Papacharissi brings enormous insight and much needed clarity to current debates about the role of social media in political life. Rejecting binaries which ascribe social movements to Twitter or Facebook or that dismiss all forms of online participation as 'Slacktivism,' she instead acknowledges the ways that social media has provided opportunities for new forms of expression and affiliation, new 'structures of feeling' that can in the right circumstances help to inspire and expand political movements. Her approach mixes theoretical sophistication with empirical rigor as it forces us to rethink what we thought we knew about the Egyptian Revolution and the Occupy movement." --Henry Jenkins, co-author of Spreadable Media: Creating Meaning and Value in a Networked Culture
"Affective Publics transcends the already stale debate between those who see social media as effecting political change and those who castigate it for irrelevant chatter. Instead, in an original move, carefully argued and empirically grounded, Papacharissi shows us how social media facilitate emotionally resonant and collaboratively constructed narratives which, in turn, support civically significant 'soft structures of engagement'." --Sonia Livingstone, co-author of Media Consumption and Public Engagement
"A compelling and necessary read. Papacharissi shows how fact, opinion and feeling are threaded together on social platforms to create affective publics. Where the traditional accounts of normative civic debate online have rejected emotion, this book opens up the potential of messiness, intensity and pathos in networked media." --Kate Crawford, professor, and author of Adult Themes
"If you are looking for a rich and subtle vocabulary with which to fashion an evocative description of the role of Twitter in cohering social and political movements, Zizi Papacharissi's book (Affective Publics) is what you need." --Barry Richards, Bournemouth University
"Affective Publics is an important book for individual- and mesolevel scholars of online activism. Future researchers in many disciplines will certainly use Papacharissi's theoretical groundwork to push forward our collective understanding of online activism." --Karim Jetha, University of Georgia
"This book offers a promising framework for how scholars might explore the ways that such contemporary emotive expressions online might play out or become exacerbated in the anonymity afforded by Twitter and other social media sites, and invites scholars to further explore what such expressions might mean for democracy's prospects now and in the future." --Lynn Schofield Clark, University of Denver, lInternational Journal of Communication