Journals Higher Education

£10.99

Paperback

Published: 28 September 2017

256 Pages

210x140mm

ISBN: 9780190625894


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Advertising

What Everyone Needs to Know®

Mara Einstein

What Everyone Needs To Know

  • Asserts convincingly that the end of advertising as we know it means the end of the free Internet
  • Written an academic and former advertising executive with extensive first-hand experience in the advertising world
  • Focuses on digital advertising and the uses (and abuses) of 'Big Data'
  • Awakens readers to the obscurations of advertising: the rise of native advertising and content marketing, and their consequences for modern democracies
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