Journals Higher Education

$74.00

Hardcover

Published: 01 August 2017

256 Pages

5-1/2 x 8-1/4 inches

ISBN: 9780190625887


Also Available As:

Ebook


Bookseller Code (06)

Advertising

What Everyone Needs to Know®

Mara Einstein

What Everyone Needs To Know

  • Asserts convincingly that the end of advertising as we know it means the end of the free Internet
  • Written by an academic and former advertising executive with extensive first-hand experience in the advertising world
  • Focuses on digital advertising and the uses (and abuses) of "Big Data"
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