Journals Higher Education



Published: 01 August 2017

256 Pages

5-1/2 x 8-1/4 inches

ISBN: 9780190625887

Also Available As:


Also Available In:

Bookseller Code (06)


What Everyone Needs to Know®

Mara Einstein

What Everyone Needs To Know®

  • Asserts convincingly that the end of advertising as we know it means the end of the free Internet
  • Written by an academic and former advertising executive with extensive first-hand experience in the advertising world
  • Focuses on digital advertising and the uses (and abuses) of "Big Data"

Also of Interest