Journals Higher Education
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Published: 15 August 2016

216 Pages

9.2 x 6.0 inches

ISBN: 9780198706632

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Bookseller Code (06)

Achieving a Strategic Sales Focus

Contemporary Issues and Future Challenges

Kenneth Le Meunier-FitzHugh and Tony Douglas

  • Offers case studies from current organizations
  • Provides practical recommendations through which managers can address challenges in the market
  • Has a broad appeal; relevant to business, sales, and marketing students as well as practitioners

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