Journals Higher Education
Important OUP's Response to COVID-19 Learn more



This item is printed to order. Items which are printed to order are normally despatched and charged within 5-10 days.

Published: 16 June 2016

216 Pages


ISBN: 9780198706632

Also Available As:


Also Available In:

Bookseller Code (AG)

Achieving a Strategic Sales Focus

Contemporary Issues and Future Challenges

Kenneth Le Meunier-FitzHugh and Tony Douglas

  • Offers case studies from current organizations
  • Provides practical recommendations through which managers can address challenges in the market
  • Has a broad appeal; relevant to business, sales, and marketing students as well as practitioners
  • Foreword by Lord Bilimoria

Also of Interest