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320 Pages | 6 figures; 11 tables

6 1/8 x 9 1/4 inches

ISBN: 9780190055356

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Bookseller Code (01)

A Strategic Nature

Public Relations and the Politics of American Environmentalism

Melissa Aronczyk and Maria I. Espinoza

  • Offers an as-yet untold account of the promotional agents who have influenced public perception of the environment since the beginning of the twentieth century
  • Provides new insights on sustainability communication and lessons on how to deal with climate change misinformation and denial
  • Includes archival material that has never been published before for a behind-the-scenes look at how the public relations industry works

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