Journals Higher Education
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Subjects

Type

Price

Product Type

Format

Marketing RSS

List | Grid
Cover for 9780198074120

Advertising Management

With Cd

Second Edition

£22.99

Jaishri Jethwaney, Shruti Jain

9780198074120
Paperback
22 November 2012

Cover for 9780195590173

Be the Innovators

How to Accelerate Team Creativity

£21.99

Peter Ling

9780195590173
Paperback
28 January 2016

Cover for 9780190311506

Building Distinctive Brand Assets

£23.99

Jenni Romaniuk

9780190311506
Hardback
12 April 2018

Cover for 9780198095927

Consumer Behaviour

Includes online buying trends

£20.99

Dinesh Kumar

9780198095927
Paperback
12 November 2015

Cover for 9780190303365

Crisis Proofing

How to Save Your Company from Disaster

£24.99

Tony Jaques

9780190303365
Paperback
10 November 2016

Cover for 9780199655854

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

£20.99

Douglas Holt, Douglas Cameron

9780199655854
Paperback
23 August 2012

Cover for 9780199455447

Digital Marketing

£18.99

Vandana Ahuja

9780199455447
Paperback
19 November 2015

Cover for 9780195573565

How Brands Grow

What Marketers Don't Know

£24.99

Byron Sharp

9780195573565
Hardback
11 March 2010

Cover for 9780195596267

How Brands Grow: Part 2

Emerging Markets, Services, Durables, New and Luxury Brands

£24.99

Jenni Romaniuk, Byron Sharp

9780195596267
Hardback
19 November 2015

Cover for 9780198077022

International Marketing

Second Edition

£19.99

Dr. Rakesh Mohan Joshi

9780198077022
Paperback
06 November 2014

Cover for 9780199228010

Powers of Persuasion

The Inside Story of British Advertising 1951-2000

£18.99

Winston Fletcher

9780199228010
Hardback
10 July 2008

Cover for 9780195158694

Response

The Complete Guide to Profitable Direct Marketing

Revised Edition

£20.00

Lois K. Geller

9780195158694
Hardback
17 October 2002

Cover for 9780199499045

Sales & Distribution Management

Third Edition

£24.99

Tapan Panda, Sunil Sahadev

9780199499045
Paperback
08 August 2019

Cover for 9780198072027

Sales Management

£17.99

Pradip Mallik

9780198072027
Paperback
26 April 2012

Cover for 9780199044931

Strategic Marketing

Theory and Applications for Competitive Advantage

Second Edition

£23.99

Prof Pierre Joubert, Prof Michael Goldman, Dr Sean McCoy, Prof Frikkie Herbst, Ms Adri Jonker, Prof Johan Strydom, Mr Hennie Visser, Mr Kosie de Villiers, Prof Peet Venter, Prof Mari Jansen van Rensburg

9780199044931
Paperback
27 November 2014

Cover for 9780195593921

The Advertising Effect: How to Change Behaviour

£21.99

Adam Ferrier

9780195593921
Paperback
12 June 2014

Cover for 9780195527988

Viral Marketing

The Science of Sharing

£18.99

Karen Nelson-Field

9780195527988
Paperback
03 October 2013

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