Journals Higher Education
Important OUP's Response to COVID-19 Learn more

Subjects

Type

Publication Date

Price

Product Type

Format

Marketing RSS

List | Grid
Cover for 9780198736424

A Dictionary of Marketing

Fourth Edition

£13.99

Charles Doyle

9780198736424
Paperback
28 April 2016
Oxford Quick Reference

Cover for 9780195786484

Achieving Excellence in Selling

A South African Approach

Third Edition

£36.99

Norman Blem

9780195786484
Paperback
27 March 2008

Cover for 9780198074120

Advertising Management

With Cd

Second Edition

£22.99

Jaishri Jethwaney, Shruti Jain

9780198074120
Paperback
22 November 2012

Cover for 9780199568925

Advertising: A Very Short Introduction

£8.99

Winston Fletcher

9780199568925
Paperback
24 June 2010
Very Short Introductions

Cover for 9780195590173

Be the Innovators

How to Accelerate Team Creativity

£21.99

Peter Ling

9780195590173
Paperback
28 January 2016

Cover for 9780198069867

Brand Management:

Principles and Practices

£30.99

Kirti Dutta

9780198069867
Paperback
26 January 2012

Cover for 9780198749912

Branding: A Very Short Introduction

£8.99

Robert Jones

9780198749912
Paperback
22 June 2017
Very Short Introductions

Cover for 9780190311506

Building Distinctive Brand Assets

£23.99

Jenni Romaniuk

9780190311506
Hardback
12 April 2018

Cover for 9780195519549

Business Ethics

Fifth Edition

£57.99

Damian Grace, Stephen Cohen

9780195519549
Paperback
10 October 2013

Cover for 9780198256946

Business Performance in the Retail Sector

The Experience of the John Lewis Partnership

£29.99

Keith Bradley, Simon Taylor

9780198256946
Hardback
13 February 1992

Cover for 9780841235151

Competitive Technical Intelligence

A Guide to Design, Analysis, and Action

£40.49

Mathias M. Coburn

9780841235151
Hardback
29 July 1999
ACS Professional Reference Book

Cover for 9780199556519

Connecting With Consumers

Marketing For New Marketplace Realities

£48.49

Allan J. Kimmel

9780199556519
Paperback
03 June 2010

Cover for 9780199556502

Connecting With Consumers

Marketing For New Marketplace Realities

£55.00

Allan J. Kimmel

9780199556502
Hardback
03 June 2010

Cover for 9780198095927

Consumer Behaviour

Includes online buying trends

£20.99

Dinesh Kumar

9780198095927
Paperback
12 November 2015

Cover for 9780198786238

Consumer Behaviour

Second Edition

£44.99

Isabelle Szmigin, Maria Piacentini

9780198786238
Paperback
29 March 2018

Cover for 9780198816225

Creating and Capturing Value through Crowdsourcing

£61.00

Christopher L. Tucci, Allan Afuah, Gianluigi Viscusi

9780198816225
Hardback
22 March 2018

Cover for 9780199657261

Creating Value

The Theory and Practice of Marketing Semiotics Research

£81.00

Laura R. Oswald

9780199657261
Hardback
22 January 2015

Cover for 9780199657278

Creating Value

The Theory and Practice of Marketing Semiotics Research

£27.49

Laura R. Oswald

9780199657278
Paperback
22 January 2015

Cover for 9780190303365

Crisis Proofing

How to Save Your Company from Disaster

£24.99

Tony Jaques

9780190303365
Paperback
10 November 2016

Cover for 9780199587407

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

£42.49

Douglas Holt, Douglas Cameron

9780199587407
Hardback
28 October 2010

Cover for 9780199655854

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

£22.49

Douglas Holt, Douglas Cameron

9780199655854
Paperback
23 August 2012

Cover for 9780199455447

Digital Marketing

£18.99

Vandana Ahuja

9780199455447
Paperback
19 November 2015

Cover for 9780198782537

Direct and Interactive Marketing

£60.99

Adrian Sargeant, Douglas C. West

9780198782537
Paperback
31 May 2001

Cover for 9780195367126

Do You Make These Mistakes in English?

The Story of Sherwin Cody's Famous Language School

£29.49

Edwin L Basttistella

9780195367126
Hardback
20 November 2008

Cover for 9780198862116

Doing Semiotics

A Research Guide for Marketers at the Edge of Culture

£25.00

Laura R. Oswald

9780198862116
Paperback
04 June 2020

Cover for 9780198822028

Doing Semiotics

A Research Guide for Marketers at the Edge of Culture

£60.00

Laura R. Oswald

9780198822028
Hardback
04 June 2020

Cover for 9780198748571

Fundamentals of Marketing

£44.99

Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

9780198748571
Paperback
27 April 2017

Cover for 9780198829256

Fundamentals of Marketing

Second Edition

£41.99

Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti

9780198829256
Paperback
20 January 2021

Cover for 9780195371055

Fusion for Profit

How Marketing and Finance Can Work Together to Create Value

£59.00

Sharan Jagpal, Shireen Jagpal

9780195371055
Hardback
27 November 2008

Cover for 9780199609703

Global Marketing Management

Third Edition

£62.99

Kiefer Lee, Steve Carter

9780199609703
Paperback
29 March 2012

Cover for 9780199276813

Great Minds in Management

The Process of Theory Development

£180.00

Ken G. Smith, Michael A. Hitt

9780199276813
Hardback
22 September 2005

Cover for 9780195573565

How Brands Grow

What Marketers Don't Know

£24.99

Byron Sharp

9780195573565
Hardback
11 March 2010

Cover for 9780195596267

How Brands Grow: Part 2

Emerging Markets, Services, Durables, New and Luxury Brands

£24.99

Jenni Romaniuk, Byron Sharp

9780195596267
Hardback
19 November 2015

Cover for 9780199655830

Inside Marketing

Practices, Ideologies, Devices

£41.49

Detlev Zwick, Julien Cayla

9780199655830
Paperback
10 May 2012

Cover for 9780199576746

Inside Marketing

Practices, Ideologies, Devices

£96.00

Detlev Zwick, Julien Cayla

9780199576746
Hardback
24 February 2011

Cover for 14716909

International Journal of Public Opinion Research

Paul R. Brewer, Michael A. Xenos

Print ISSN: 0954-2892 | Online ISSN: 1471-6909

Cover for 9780195991185

International Marketing

Second Edition

£63.99

Burgess, Bothma

9780195991185
Paperback
03 November 2011

Cover for 9780198077022

International Marketing

Second Edition

£19.99

Dr. Rakesh Mohan Joshi

9780198077022
Paperback
06 November 2014

Cover for 9780199602131

Introduction to Marketing

Theory and Practice

Third Edition

£47.99

Adrian Palmer

9780199602131
Paperback
29 March 2012

Cover for 15375277

Journal of Consumer Research

Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, Stacy Wood

Print ISSN: 0093-5301 | Online ISSN: 1537-5277

Cover for 9780199229833

Managing Global Customers

An Integrated Approach

£57.00

George S. Yip, Audrey J.M. Bink

9780199229833
Hardback
06 September 2007

Cover for 9780195074383

Managing Product Development

£160.00

Toshihiro Nishiguchi

9780195074383
Hardback
20 February 1997

Cover for 9780198809999

Marketing

Fifth Edition

£51.99

Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

9780198809999
Paperback
18 March 2019

Cover for 9780195590296

Marketing

Theory, Evidence, Practice

Second Edition

£76.00

Byron Sharp

9780195590296
Paperback
30 November 2017

Cover for 9780199079926

Marketing 5e

Fifth Edition

£26.99

Prof. Charles W. Lamb, Prof. Joseph F. Hair, Prof. Carl McDaniel, Prof. Christo Boshoff, Prof. Nic Terblanche

9780199079926
Paperback
06 August 2015

Cover for 9780199276943

Marketing Communication

New Approaches, Technologies, and Styles

£112.50

Allan J. Kimmel

9780199276943
Hardback
17 November 2005

Cover for 9780199276950

Marketing Communication

New Approaches, Technologies, and Styles

£45.99

Allan J. Kimmel

9780199276950
Paperback
17 November 2005

Cover for 9780190090807

Marketing for Nonprofit Organizations

Insights and Innovations

Second Edition

£25.99

Stacy Landreth Grau

9780190090807
Paperback
18 March 2021

Cover for 9780199236152

Marketing Management for Nonprofit Organizations

Third Edition

£60.99

Adrian Sargeant

9780199236152
Paperback
08 January 2009

Cover for 9780195676969

Marketing Research

Concepts, practices, and cases

£5.99

Sunanda Easwaran, Sharmila J. Singh

9780195676969
Paperback
07 December 2006

Cover for 9780199655090

Marketing Research: Tools and Techniques

Third Edition

£50.99

Nigel Bradley

9780199655090
Paperback
07 March 2013

Cover for 9780199566495

Marketing Semiotics

Signs, Strategies, and Brand Value

£92.00

Laura R. Oswald

9780199566495
Hardback
16 February 2012

Cover for 9780199566501

Marketing Semiotics

Signs, Strategies, and Brand Value

£40.99

Laura R. Oswald

9780199566501
Paperback
16 February 2012

Cover for 9780195994896

Marketing Success Stories 7e

Seventh Edition

£36.99

9780195994896
Paperback
24 February 2011

Cover for 9780198827337

Marketing: A Very Short Introduction

£8.99

Kenneth Le Meunier-FitzHugh

9780198827337
Paperback
25 February 2021
Very Short Introductions

Cover for 9780198745754

Navigating the New Retail Landscape

A Guide for Business Leaders

£40.99

Alan Treadgold, Jonathan Reynolds

9780198745754
Hardback
30 June 2016

Cover for 9780198868767

Navigating the New Retail Landscape

A Guide for Business Leaders

Second Edition

£30.00

Alan Treadgold, Jonathan Reynolds

9780198868767
Paperback
26 November 2020

Cover for 9780199265855

Online Marketing

A Customer-Led Approach

£56.99

Richard Gay, Alan Charlesworth, Rita Esen

9780199265855
Paperback
15 March 2007

Cover for 9780198835110

Plymouth Marketing Pack 2020

£71.98

Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan

9780198835110
Pack
08 August 2018

Cover for 9780199228010

Powers of Persuasion

The Inside Story of British Advertising 1951-2000

£18.99

Winston Fletcher

9780199228010
Hardback
10 July 2008

Cover for 9780199565740

Public Relations

£48.99

Averill Elizabeth Gordon

9780199565740
Paperback
17 March 2011

Cover for 9780190304607

Public Relations and Strategic Communication

£57.00

Karen Sutherland, Saira Ali, Umi Khattab

9780190304607
Paperback
20 November 2019

Cover for 9780195578621

Public Relations Campaigns

Second Edition

£43.99

Mark Sheehan, Robina Xavier

9780195578621
Paperback
01 May 2014

Cover for 9780190304652

Public Relations Writing

Third Edition

£60.99

James Mahoney

9780190304652
Paperback
30 November 2017

Cover for 9780199578078

Reconnecting Marketing to Markets

£45.99

Luis Araujo, John Finch, Hans Kjellberg

9780199578078
Paperback
09 December 2010

Cover for 9780199578061

Reconnecting Marketing to Markets

£105.00

Luis Araujo, John Finch, Hans Kjellberg

9780199578061
Hardback
09 December 2010

Cover for 9780198792048

Reinventing Business Models

How Firms Cope with Disruption

£33.99

Henk Volberda, Frans van den Bosch, Kevin Heij

9780198792048
Hardback
23 November 2017

Cover for 9780199211562

Relationship Marketing

£58.99

Mark Godson

9780199211562
Paperback
26 February 2009

Cover for 9780195158694

Response

The Complete Guide to Profitable Direct Marketing

Revised Edition

£20.00

Lois K. Geller

9780195158694
Hardback
17 October 2002

Cover for 9780190698577

Restoring Consumer Sovereignty

How Markets Manipulate Us and What the Law Can Do About It

£68.00

Adrian Kuenzler

9780190698577
Hardback
12 October 2017

Cover for 9780199499045

Sales & Distribution Management

Third Edition

£24.99

Tapan Panda, Sunil Sahadev

9780199499045
Paperback
08 August 2019

Cover for 9780198072027

Sales Management

£17.99

Pradip Mallik

9780198072027
Paperback
26 April 2012

Cover for 9780190303167

Services Marketing

Second Edition

£69.00

William Chitty, Steven D'Alessandro, David Gray, Andrew Hughes

9780190303167
Paperback
13 June 2019

Cover for 9780199456161

Services Marketing

Text and Cases

Second Edition

£28.99

Vinnie Jauhari, Kirti Dutta

9780199456161
Paperback
05 October 2017

Cover for 9780195667585

Services Marketing

£5.99

Govind Apte

9780195667585
Hardback
13 May 2004

Cover for 9780199743056

Six Degrees of Social Influence

Science, Application, and the Psychology of Robert Cialdini

£26.99

Douglas T. Kenrick, Noah J. Goldstein, Sanford L. Braver

9780199743056
Hardback
01 March 2012

Cover for 9780198717690

Social Marketing and Public Health

Theory and Practice

Second Edition

£34.99

Jeff French

9780198717690
Paperback
09 February 2017

Cover for 9780199757398

Social Marketing Research for Global Public Health

Methods and Technologies

£60.00

W. Douglas Evans

9780199757398
Paperback
04 August 2016

Cover for 9780198703655

Strategic Advertising Management

Fifth Edition

£50.99

Larry Percy, Richard Rosenbaum-Elliott

9780198703655
Paperback
05 May 2016

Cover for 9780198835615

Strategic Advertising Management

Sixth Edition

£44.99

Larry Percy, Richard Rosenbaum-Elliott

9780198835615
Paperback
16 February 2021

Cover for 9780198797807

Strategic Brand Management

Fourth Edition

£43.99

Richard Rosenbaum-Elliott, Larry Percy, Professor Simon Pervan

9780198797807
Paperback
03 August 2018

Cover for 9780199044931

Strategic Marketing

Theory and Applications for Competitive Advantage

Second Edition

£23.99

Prof Pierre Joubert, Prof Michael Goldman, Dr Sean McCoy, Prof Frikkie Herbst, Ms Adri Jonker, Prof Johan Strydom, Mr Hennie Visser, Mr Kosie de Villiers, Prof Peet Venter, Prof Mari Jansen van Rensburg

9780199044931
Paperback
27 November 2014

Cover for 9780199285990

The Advanced Dictionary of Marketing

Putting Theory to Use

£52.00

Scott Dacko

9780199285990
Hardback
06 December 2007

Cover for 9780199286003

The Advanced Dictionary of Marketing

Putting Theory to Use

£54.00

Scott Dacko

9780199286003
Paperback
06 December 2007

Cover for 9780195593921

The Advertising Effect: How to Change Behaviour

£21.99

Adam Ferrier

9780195593921
Paperback
12 June 2014

Cover for 9780199285563

The Art and Science of Marketing

Marketing for Marketing Managers

£51.00

Grahame Dowling

9780199285563
Paperback
15 September 2005

Cover for 9780199241521

The Labyrinths of Information

Challenging the Wisdom of Systems

£100.00

Claudio Ciborra

9780199241521
Hardback
27 June 2002

Cover for 9780199275267

The Labyrinths of Information

Challenging the Wisdom of Systems

£45.99

Claudio Ciborra

9780199275267
Paperback
23 September 2004

Cover for 9780199335701

The Luxury Economy and Intellectual Property

Critical Reflections

£75.00

Haochen Sun, Barton Beebe, Madhavi Sunder

9780199335701
Hardback
08 October 2015

Cover for 9780195150568

The Marketing Power of Emotion

£30.49

John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

9780195150568
Hardback
16 January 2003

Cover for 9780199664610

The Oxford Handbook of Strategic Sales and Sales Management

£35.00

David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy

9780199664610
Paperback
22 November 2012
Oxford Handbooks

Cover for 9780199569458

The Oxford Handbook of Strategic Sales and Sales Management

£110.00

David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy

9780199569458
Hardback
27 January 2011
Oxford Handbooks

Cover for 9780198821700

The Persuasion Industries

The Making of Modern Britain

£36.99

Steven McKevitt

9780198821700
Hardback
16 August 2018

Cover for 9780199643080

Trade Shows in the Globalizing Knowledge Economy

£84.00

Harald Bathelt, Francesca Golfetto, Diego Rinallo

9780199643080
Hardback
17 July 2014

Cover for 9780198840169

University of Plymouth Marketing Pack 2020

Custom Multipack

£123.00

Larry Percy, Richard Rosenbaum-Elliott, Simon Pervan, Isabelle Szmigin, Maria Piacentini, Nigel Bradley

9780198840169
Pack
24 September 2018

Cover for 9780195527988

Viral Marketing

The Science of Sharing

£18.99

Karen Nelson-Field

9780195527988
Paperback
03 October 2013

List | Grid