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Marketing 
Showing 1-96 of 96
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A Dictionary of MarketingFourth Edition £13.99 Charles Doyle 9780198736424 |
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Achieving Excellence in SellingA South African Approach Third Edition £36.99 Norman Blem 9780195786484 |
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Advertising ManagementWith Cd Second Edition £22.99 Jaishri Jethwaney, Shruti Jain 9780198074120 |
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Advertising: A Very Short Introduction£8.99 Winston Fletcher 9780199568925 |
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Be the InnovatorsHow to Accelerate Team Creativity £21.99 Peter Ling 9780195590173 |
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Brand Management:Principles and Practices £30.99 Kirti Dutta 9780198069867 |
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Branding: A Very Short Introduction£8.99 Robert Jones 9780198749912 |
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Building Distinctive Brand Assets£23.99 Jenni Romaniuk 9780190311506 |
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Business EthicsFifth Edition £57.99 Damian Grace, Stephen Cohen 9780195519549 |
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Business Performance in the Retail SectorThe Experience of the John Lewis Partnership £29.99 Keith Bradley, Simon Taylor 9780198256946 |
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Competitive Technical IntelligenceA Guide to Design, Analysis, and Action £40.49 Mathias M. Coburn 9780841235151 |
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Connecting With ConsumersMarketing For New Marketplace Realities £48.49 Allan J. Kimmel 9780199556519 |
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Connecting With ConsumersMarketing For New Marketplace Realities £55.00 Allan J. Kimmel 9780199556502 |
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Consumer BehaviourIncludes online buying trends £20.99 Dinesh Kumar 9780198095927 |
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Consumer BehaviourSecond Edition £44.99 Isabelle Szmigin, Maria Piacentini 9780198786238 |
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Creating and Capturing Value through Crowdsourcing£61.00 Christopher L. Tucci, Allan Afuah, Gianluigi Viscusi 9780198816225 |
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Creating ValueThe Theory and Practice of Marketing Semiotics Research £81.00 Laura R. Oswald 9780199657261 |
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Creating ValueThe Theory and Practice of Marketing Semiotics Research £27.49 Laura R. Oswald 9780199657278 |
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Crisis ProofingHow to Save Your Company from Disaster £24.99 Tony Jaques 9780190303365 |
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Cultural StrategyUsing Innovative Ideologies to Build Breakthrough Brands £42.49 Douglas Holt, Douglas Cameron 9780199587407 |
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Cultural StrategyUsing Innovative Ideologies to Build Breakthrough Brands £22.49 Douglas Holt, Douglas Cameron 9780199655854 |
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Digital Marketing£18.99 Vandana Ahuja 9780199455447 |
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Direct and Interactive Marketing£60.99 Adrian Sargeant, Douglas C. West 9780198782537 |
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Do You Make These Mistakes in English?The Story of Sherwin Cody's Famous Language School £29.49 Edwin L Basttistella 9780195367126 |
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Doing SemioticsA Research Guide for Marketers at the Edge of Culture £25.00 Laura R. Oswald 9780198862116 |
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Doing SemioticsA Research Guide for Marketers at the Edge of Culture £60.00 Laura R. Oswald 9780198822028 |
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Fundamentals of Marketing£44.99 Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti 9780198748571 |
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Fundamentals of MarketingSecond Edition £41.99 Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti 9780198829256 |
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Fusion for ProfitHow Marketing and Finance Can Work Together to Create Value £59.00 Sharan Jagpal, Shireen Jagpal 9780195371055 |
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Global Marketing ManagementThird Edition £62.99 Kiefer Lee, Steve Carter 9780199609703 |
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Great Minds in ManagementThe Process of Theory Development £180.00 Ken G. Smith, Michael A. Hitt 9780199276813 |
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How Brands GrowWhat Marketers Don't Know £24.99 Byron Sharp 9780195573565 |
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How Brands Grow: Part 2Emerging Markets, Services, Durables, New and Luxury Brands £24.99 Jenni Romaniuk, Byron Sharp 9780195596267 |
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Inside MarketingPractices, Ideologies, Devices £41.49 Detlev Zwick, Julien Cayla 9780199655830 |
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Inside MarketingPractices, Ideologies, Devices £96.00 Detlev Zwick, Julien Cayla 9780199576746 |
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International Journal of Public Opinion ResearchPaul R. Brewer, Michael A. Xenos |
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International MarketingSecond Edition £63.99 Burgess, Bothma 9780195991185 |
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International MarketingSecond Edition £19.99 Dr. Rakesh Mohan Joshi 9780198077022 |
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Introduction to MarketingTheory and Practice Third Edition £47.99 Adrian Palmer 9780199602131 |
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Journal of Consumer ResearchBernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, Stacy Wood |
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Managing Global CustomersAn Integrated Approach £57.00 George S. Yip, Audrey J.M. Bink 9780199229833 |
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Managing Product Development£160.00 Toshihiro Nishiguchi 9780195074383 |
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MarketingFifth Edition £51.99 Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti 9780198809999 |
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MarketingTheory, Evidence, Practice Second Edition £76.00 Byron Sharp 9780195590296 |
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Marketing 5eFifth Edition £26.99 Prof. Charles W. Lamb, Prof. Joseph F. Hair, Prof. Carl McDaniel, Prof. Christo Boshoff, Prof. Nic Terblanche 9780199079926 |
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Marketing CommunicationNew Approaches, Technologies, and Styles £112.50 Allan J. Kimmel 9780199276943 |
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Marketing CommunicationNew Approaches, Technologies, and Styles £45.99 Allan J. Kimmel 9780199276950 |
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Marketing for Nonprofit OrganizationsInsights and Innovations Second Edition £25.99 Stacy Landreth Grau 9780190090807 |
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Marketing Management for Nonprofit OrganizationsThird Edition £60.99 Adrian Sargeant 9780199236152 |
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Marketing ResearchConcepts, practices, and cases £5.99 Sunanda Easwaran, Sharmila J. Singh 9780195676969 |
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Marketing Research: Tools and TechniquesThird Edition £50.99 Nigel Bradley 9780199655090 |
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Marketing SemioticsSigns, Strategies, and Brand Value £92.00 Laura R. Oswald 9780199566495 |
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Marketing SemioticsSigns, Strategies, and Brand Value £40.99 Laura R. Oswald 9780199566501 |
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Marketing Success Stories 7eSeventh Edition £36.99
9780195994896 |
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Marketing: A Very Short Introduction£8.99 Kenneth Le Meunier-FitzHugh 9780198827337 |
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Navigating the New Retail LandscapeA Guide for Business Leaders £40.99 Alan Treadgold, Jonathan Reynolds 9780198745754 |
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Navigating the New Retail LandscapeA Guide for Business Leaders Second Edition £30.00 Alan Treadgold, Jonathan Reynolds 9780198868767 |
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Online MarketingA Customer-Led Approach £56.99 Richard Gay, Alan Charlesworth, Rita Esen 9780199265855 |
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Plymouth Marketing Pack 2020£71.98 Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan 9780198835110 |
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Powers of PersuasionThe Inside Story of British Advertising 1951-2000 £18.99 Winston Fletcher 9780199228010 |
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Public Relations£48.99 Averill Elizabeth Gordon 9780199565740 |
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Public Relations and Strategic Communication£57.00 Karen Sutherland, Saira Ali, Umi Khattab 9780190304607 |
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Public Relations CampaignsSecond Edition £43.99 Mark Sheehan, Robina Xavier 9780195578621 |
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Public Relations WritingThird Edition £60.99 James Mahoney 9780190304652 |
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Reconnecting Marketing to Markets£45.99 Luis Araujo, John Finch, Hans Kjellberg 9780199578078 |
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Reconnecting Marketing to Markets£105.00 Luis Araujo, John Finch, Hans Kjellberg 9780199578061 |
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Reinventing Business ModelsHow Firms Cope with Disruption £33.99 Henk Volberda, Frans van den Bosch, Kevin Heij 9780198792048 |
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Relationship Marketing£58.99 Mark Godson 9780199211562 |
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ResponseThe Complete Guide to Profitable Direct Marketing Revised Edition £20.00 Lois K. Geller 9780195158694 |
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Restoring Consumer SovereigntyHow Markets Manipulate Us and What the Law Can Do About It £68.00 Adrian Kuenzler 9780190698577 |
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Sales & Distribution ManagementThird Edition £24.99 Tapan Panda, Sunil Sahadev 9780199499045 |
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Sales Management£17.99 Pradip Mallik 9780198072027 |
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Services MarketingSecond Edition £69.00 William Chitty, Steven D'Alessandro, David Gray, Andrew Hughes 9780190303167 |
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Services MarketingText and Cases Second Edition £28.99 Vinnie Jauhari, Kirti Dutta 9780199456161 |
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Services Marketing£5.99 Govind Apte 9780195667585 |
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Six Degrees of Social InfluenceScience, Application, and the Psychology of Robert Cialdini £26.99 Douglas T. Kenrick, Noah J. Goldstein, Sanford L. Braver 9780199743056 |
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Social Marketing and Public HealthTheory and Practice Second Edition £34.99 Jeff French 9780198717690 |
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Social Marketing Research for Global Public HealthMethods and Technologies £60.00 W. Douglas Evans 9780199757398 |
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Strategic Advertising ManagementFifth Edition £50.99 Larry Percy, Richard Rosenbaum-Elliott 9780198703655 |
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Strategic Advertising ManagementSixth Edition £44.99 Larry Percy, Richard Rosenbaum-Elliott 9780198835615 |
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Strategic Brand ManagementFourth Edition £43.99 Richard Rosenbaum-Elliott, Larry Percy, Professor Simon Pervan 9780198797807 |
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Strategic MarketingTheory and Applications for Competitive Advantage Second Edition £23.99 Prof Pierre Joubert, Prof Michael Goldman, Dr Sean McCoy, Prof Frikkie Herbst, Ms Adri Jonker, Prof Johan Strydom, Mr Hennie Visser, Mr Kosie de Villiers, Prof Peet Venter, Prof Mari Jansen van Rensburg 9780199044931 |
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The Advanced Dictionary of MarketingPutting Theory to Use £52.00 Scott Dacko 9780199285990 |
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The Advanced Dictionary of MarketingPutting Theory to Use £54.00 Scott Dacko 9780199286003 |
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The Advertising Effect: How to Change Behaviour£21.99 Adam Ferrier 9780195593921 |
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The Art and Science of MarketingMarketing for Marketing Managers £51.00 Grahame Dowling 9780199285563 |
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The Labyrinths of InformationChallenging the Wisdom of Systems £100.00 Claudio Ciborra 9780199241521 |
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The Labyrinths of InformationChallenging the Wisdom of Systems £45.99 Claudio Ciborra 9780199275267 |
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The Luxury Economy and Intellectual PropertyCritical Reflections £75.00 Haochen Sun, Barton Beebe, Madhavi Sunder 9780199335701 |
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The Marketing Power of Emotion£30.49 John O'Shaughnessy, Nicholas Jackson O'Shaughnessy 9780195150568 |
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The Oxford Handbook of Strategic Sales and Sales Management£35.00 David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy 9780199664610 |
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The Oxford Handbook of Strategic Sales and Sales Management£110.00 David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy 9780199569458 |
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The Persuasion IndustriesThe Making of Modern Britain £36.99 Steven McKevitt 9780198821700 |
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Trade Shows in the Globalizing Knowledge Economy£84.00 Harald Bathelt, Francesca Golfetto, Diego Rinallo 9780199643080 |
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University of Plymouth Marketing Pack 2020Custom Multipack £123.00 Larry Percy, Richard Rosenbaum-Elliott, Simon Pervan, Isabelle Szmigin, Maria Piacentini, Nigel Bradley 9780198840169 |
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Viral MarketingThe Science of Sharing £18.99 Karen Nelson-Field 9780195527988 |
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