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Cover for 9780190311506

Building Distinctive Brand Assets

£23.99

Jenni Romaniuk

9780190311506
Hardback
12 April 2018

Cover for 9780198256946

Business Performance in the Retail Sector

The Experience of the John Lewis Partnership

£29.99

Keith Bradley, Simon Taylor

9780198256946
Hardback
13 February 1992

Cover for 9780841235151

Competitive Technical Intelligence

A Guide to Design, Analysis, and Action

£40.49

Mathias M. Coburn

9780841235151
Hardback
29 July 1999
ACS Professional Reference Book

Cover for 9780199556502

Connecting With Consumers

Marketing For New Marketplace Realities

£55.00

Allan J. Kimmel

9780199556502
Hardback
03 June 2010

Cover for 9780198816225

Creating and Capturing Value through Crowdsourcing

£61.00

Christopher L. Tucci, Allan Afuah, Gianluigi Viscusi

9780198816225
Hardback
22 March 2018

Cover for 9780199657261

Creating Value

The Theory and Practice of Marketing Semiotics Research

£81.00

Laura R. Oswald

9780199657261
Hardback
22 January 2015

Cover for 9780199587407

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

£42.49

Douglas Holt, Douglas Cameron

9780199587407
Hardback
28 October 2010

Cover for 9780195367126

Do You Make These Mistakes in English?

The Story of Sherwin Cody's Famous Language School

£29.49

Edwin L Basttistella

9780195367126
Hardback
20 November 2008

Cover for 9780198822028

Doing Semiotics

A Research Guide for Marketers at the Edge of Culture

£60.00

Laura R. Oswald

9780198822028
Hardback
04 June 2020

Cover for 9780195371055

Fusion for Profit

How Marketing and Finance Can Work Together to Create Value

£59.00

Sharan Jagpal, Shireen Jagpal

9780195371055
Hardback
27 November 2008

Cover for 9780199276813

Great Minds in Management

The Process of Theory Development

£180.00

Ken G. Smith, Michael A. Hitt

9780199276813
Hardback
22 September 2005

Cover for 9780195573565

How Brands Grow

What Marketers Don't Know

£24.99

Byron Sharp

9780195573565
Hardback
11 March 2010

Cover for 9780195596267

How Brands Grow: Part 2

Emerging Markets, Services, Durables, New and Luxury Brands

£24.99

Jenni Romaniuk, Byron Sharp

9780195596267
Hardback
19 November 2015

Cover for 9780199576746

Inside Marketing

Practices, Ideologies, Devices

£96.00

Detlev Zwick, Julien Cayla

9780199576746
Hardback
24 February 2011

Cover for 9780199229833

Managing Global Customers

An Integrated Approach

£57.00

George S. Yip, Audrey J.M. Bink

9780199229833
Hardback
06 September 2007

Cover for 9780195074383

Managing Product Development

£160.00

Toshihiro Nishiguchi

9780195074383
Hardback
20 February 1997

Cover for 9780199276943

Marketing Communication

New Approaches, Technologies, and Styles

£112.50

Allan J. Kimmel

9780199276943
Hardback
17 November 2005

Cover for 9780199566495

Marketing Semiotics

Signs, Strategies, and Brand Value

£92.00

Laura R. Oswald

9780199566495
Hardback
16 February 2012

Cover for 9780198745754

Navigating the New Retail Landscape

A Guide for Business Leaders

£40.99

Alan Treadgold, Jonathan Reynolds

9780198745754
Hardback
30 June 2016

Cover for 9780199228010

Powers of Persuasion

The Inside Story of British Advertising 1951-2000

£18.99

Winston Fletcher

9780199228010
Hardback
10 July 2008

Cover for 9780199578061

Reconnecting Marketing to Markets

£105.00

Luis Araujo, John Finch, Hans Kjellberg

9780199578061
Hardback
09 December 2010

Cover for 9780198792048

Reinventing Business Models

How Firms Cope with Disruption

£33.99

Henk Volberda, Frans van den Bosch, Kevin Heij

9780198792048
Hardback
23 November 2017

Cover for 9780190698577

Restoring Consumer Sovereignty

How Markets Manipulate Us and What the Law Can Do About It

£68.00

Adrian Kuenzler

9780190698577
Hardback
12 October 2017

Cover for 9780195667585

Services Marketing

£5.99

Govind Apte

9780195667585
Hardback
13 May 2004

Cover for 9780199285990

The Advanced Dictionary of Marketing

Putting Theory to Use

£52.00

Scott Dacko

9780199285990
Hardback
06 December 2007

Cover for 9780199241521

The Labyrinths of Information

Challenging the Wisdom of Systems

£100.00

Claudio Ciborra

9780199241521
Hardback
27 June 2002

Cover for 9780199335701

The Luxury Economy and Intellectual Property

Critical Reflections

£75.00

Haochen Sun, Barton Beebe, Madhavi Sunder

9780199335701
Hardback
08 October 2015

Cover for 9780195150568

The Marketing Power of Emotion

£30.49

John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

9780195150568
Hardback
16 January 2003

Cover for 9780199569458

The Oxford Handbook of Strategic Sales and Sales Management

£110.00

David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy

9780199569458
Hardback
27 January 2011
Oxford Handbooks

Cover for 9780198821700

The Persuasion Industries

The Making of Modern Britain

£36.99

Steven McKevitt

9780198821700
Hardback
16 August 2018

Cover for 9780199643080

Trade Shows in the Globalizing Knowledge Economy

£84.00

Harald Bathelt, Francesca Golfetto, Diego Rinallo

9780199643080
Hardback
17 July 2014

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