Journals Higher Education

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Marketing

Showing 1-41 of 41

	Advertising: A Very Short Introduction £8.99 Add Advertising: A Very Short Introduction to Cart Winston Fletcher 9780199568925 Paperback 24 June 2010 Very Short Introductions
	Connecting With Consumers Marketing For New Marketplace Realities £48.49 Add Connecting With Consumers to Cart Allan J. Kimmel 9780199556519 Paperback 03 June 2010
	Connecting With Consumers Marketing For New Marketplace Realities £55.00 Add Connecting With Consumers to Cart Allan J. Kimmel 9780199556502 Hardback 03 June 2010
	Creating and Capturing Value through Crowdsourcing £61.00 Add Creating and Capturing Value through Crowdsourcing to Cart Christopher L. Tucci, Allan Afuah, Gianluigi Viscusi 9780198816225 Hardback 22 March 2018
	Creating Value The Theory and Practice of Marketing Semiotics Research £81.00 Add Creating Value to Cart Laura R. Oswald 9780199657261 Hardback 22 January 2015
	Creating Value The Theory and Practice of Marketing Semiotics Research £27.49 Add Creating Value to Cart Laura R. Oswald 9780199657278 Paperback 22 January 2015
	Crisis Proofing How to Save Your Company from Disaster £24.99 Add Crisis Proofing to Cart Tony Jaques 9780190303365 Paperback 10 November 2016
	Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands £42.49 Add Cultural Strategy to Cart Douglas Holt, Douglas Cameron 9780199587407 Hardback 28 October 2010
	Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands £22.49 Add Cultural Strategy to Cart Douglas Holt, Douglas Cameron 9780199655854 Paperback 23 August 2012
	Do You Make These Mistakes in English? The Story of Sherwin Cody's Famous Language School £29.49 Add Do You Make These Mistakes in English? to Cart Edwin L Basttistella 9780195367126 Hardback 20 November 2008
	Doing Semiotics A Research Guide for Marketers at the Edge of Culture £25.00 Add Doing Semiotics to Cart Laura R. Oswald 9780198862116 Paperback 04 June 2020
	Doing Semiotics A Research Guide for Marketers at the Edge of Culture £60.00 Add Doing Semiotics to Cart Laura R. Oswald 9780198822028 Hardback 04 June 2020
	Fusion for Profit How Marketing and Finance Can Work Together to Create Value £59.00 Add Fusion for Profit to Cart Sharan Jagpal, Shireen Jagpal 9780195371055 Hardback 27 November 2008
	Great Minds in Management The Process of Theory Development £180.00 Add Great Minds in Management to Cart Ken G. Smith, Michael A. Hitt 9780199276813 Hardback 22 September 2005
	Inside Marketing Practices, Ideologies, Devices £41.49 Add Inside Marketing to Cart Detlev Zwick, Julien Cayla 9780199655830 Paperback 10 May 2012
	Inside Marketing Practices, Ideologies, Devices £96.00 Add Inside Marketing to Cart Detlev Zwick, Julien Cayla 9780199576746 Hardback 24 February 2011
	Managing Global Customers An Integrated Approach £57.00 Add Managing Global Customers to Cart George S. Yip, Audrey J.M. Bink 9780199229833 Hardback 06 September 2007
	Managing Product Development £160.00 Add Managing Product Development to Cart Toshihiro Nishiguchi 9780195074383 Hardback 20 February 1997
	Marketing Communication New Approaches, Technologies, and Styles £112.50 Add Marketing Communication to Cart Allan J. Kimmel 9780199276943 Hardback 17 November 2005
	Marketing Communication New Approaches, Technologies, and Styles £45.99 Add Marketing Communication to Cart Allan J. Kimmel 9780199276950 Paperback 17 November 2005
	Marketing Research: Tools and Techniques Third Edition £50.99 Add Marketing Research: Tools and Techniques to Cart Nigel Bradley 9780199655090 Paperback 07 March 2013
	Marketing Semiotics Signs, Strategies, and Brand Value £92.00 Add Marketing Semiotics to Cart Laura R. Oswald 9780199566495 Hardback 16 February 2012
	Marketing Semiotics Signs, Strategies, and Brand Value £40.99 Add Marketing Semiotics to Cart Laura R. Oswald 9780199566501 Paperback 16 February 2012
	Navigating the New Retail Landscape A Guide for Business Leaders £40.99 Add Navigating the New Retail Landscape to Cart Alan Treadgold, Jonathan Reynolds 9780198745754 Hardback 30 June 2016
	Navigating the New Retail Landscape A Guide for Business Leaders Second Edition £30.00 Add Navigating the New Retail Landscape to Cart Alan Treadgold, Jonathan Reynolds 9780198868767 Paperback 26 November 2020
	Powers of Persuasion The Inside Story of British Advertising 1951-2000 £18.99 Add Powers of Persuasion to Cart Winston Fletcher 9780199228010 Hardback 10 July 2008
	Reconnecting Marketing to Markets £45.99 Add Reconnecting Marketing to Markets to Cart Luis Araujo, John Finch, Hans Kjellberg 9780199578078 Paperback 09 December 2010
	Reconnecting Marketing to Markets £105.00 Add Reconnecting Marketing to Markets to Cart Luis Araujo, John Finch, Hans Kjellberg 9780199578061 Hardback 09 December 2010
	Reinventing Business Models How Firms Cope with Disruption £33.99 Add Reinventing Business Models to Cart Henk Volberda, Frans van den Bosch, Kevin Heij 9780198792048 Hardback 23 November 2017
	Restoring Consumer Sovereignty How Markets Manipulate Us and What the Law Can Do About It £68.00 Add Restoring Consumer Sovereignty to Cart Adrian Kuenzler 9780190698577 Hardback 12 October 2017
	The Advanced Dictionary of Marketing Putting Theory to Use £52.00 Add The Advanced Dictionary of Marketing to Cart Scott Dacko 9780199285990 Hardback 06 December 2007
	The Advanced Dictionary of Marketing Putting Theory to Use £54.00 Add The Advanced Dictionary of Marketing to Cart Scott Dacko 9780199286003 Paperback 06 December 2007
	The Art and Science of Marketing Marketing for Marketing Managers £51.00 Add The Art and Science of Marketing to Cart Grahame Dowling 9780199285563 Paperback 15 September 2005
	The Labyrinths of Information Challenging the Wisdom of Systems £100.00 Add The Labyrinths of Information to Cart Claudio Ciborra 9780199241521 Hardback 27 June 2002
	The Labyrinths of Information Challenging the Wisdom of Systems £45.99 Add The Labyrinths of Information to Cart Claudio Ciborra 9780199275267 Paperback 23 September 2004
	The Luxury Economy and Intellectual Property Critical Reflections £75.00 Add The Luxury Economy and Intellectual Property to Cart Haochen Sun, Barton Beebe, Madhavi Sunder 9780199335701 Hardback 08 October 2015
	The Marketing Power of Emotion £30.49 Add The Marketing Power of Emotion to Cart John O'Shaughnessy, Nicholas Jackson O'Shaughnessy 9780195150568 Hardback 16 January 2003
	The Oxford Handbook of Strategic Sales and Sales Management £35.00 Add The Oxford Handbook of Strategic Sales and Sales Management to Cart David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy 9780199664610 Paperback 22 November 2012 Oxford Handbooks
	The Oxford Handbook of Strategic Sales and Sales Management £110.00 Add The Oxford Handbook of Strategic Sales and Sales Management to Cart David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy 9780199569458 Hardback 27 January 2011 Oxford Handbooks
	The Persuasion Industries The Making of Modern Britain £36.99 Add The Persuasion Industries to Cart Steven McKevitt 9780198821700 Hardback 16 August 2018
	Trade Shows in the Globalizing Knowledge Economy £84.00 Add Trade Shows in the Globalizing Knowledge Economy to Cart Harald Bathelt, Francesca Golfetto, Diego Rinallo 9780199643080 Hardback 17 July 2014

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Marketing