Journals Higher Education

Marketing

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	A Dictionary of Marketing Fourth Edition $18.95 Add A Dictionary of Marketing to Cart Charles Doyle 9780198736424 Paperback 01 July 2016 Oxford Quick Reference
	Achieving Excellence in Selling A South African Approach Third Edition $45.00 Add Achieving Excellence in Selling to Cart Norman Blem 9780195786484 Paperback 15 April 2008
	Advertising Management With Cd Second Edition $35.00 Add Advertising Management to Cart Jaishri Jethwaney and Shruti Jain 9780198074120 Paperback 13 January 2013
	Advertising: A Very Short Introduction $11.95 Add Advertising: A Very Short Introduction to Cart Winston Fletcher 9780199568925 Paperback 15 July 2010 Very Short Introductions
	Brand Management Principles and Practices $45.00 Add Brand Management to Cart Kirti Dutta 9780198069867 Paperback 10 May 2012
	Branding: A Very Short Introduction $11.95 Add Branding: A Very Short Introduction to Cart Robert Jones 9780198749912 Paperback 01 August 2017 Very Short Introductions
	Building Distinctive Brand Assets $35.00 Add Building Distinctive Brand Assets to Cart Jenni Romaniuk 9780190311506 Hardcover 16 May 2018
	Business Ethics Fifth Edition $74.00 Add Business Ethics to Cart Damian Grace and Stephen Cohen 9780195519549 Paperback 31 December 2013
	Buyer Behaviour Understanding Consumer Psychology & Marketing Fourth Edition $59.95 Add Buyer Behaviour to Cart P.J. Du Plessis, G.G. Rouseau, and L. Ehiers 9780195764444 Paperback 06 June 2011
	Competitive Technical Intelligence A Guide to Design, Analysis, and Action $105.00 Add Competitive Technical Intelligence to Cart Mathias M. Coburn 9780841235151 Hardcover 17 June 1999 ACS Professional Reference Book
	Connected Causes Online Marketing Strategies for Nonprofit Organizations $36.95 Add Connected Causes to Cart Walter Wymer and Stacy Landreth Grau 9780190616267 Paperback 01 July 2011
	Connecting With Consumers Marketing For New Marketplace Realities $58.00 Add Connecting With Consumers to Cart Allan J. Kimmel 9780199556519 Paperback 29 July 2010
	Connecting With Consumers Marketing For New Marketplace Realities $145.00 Add Connecting With Consumers to Cart Allan J. Kimmel 9780199556502 Hardcover 29 July 2010
	Consumer Behaviour Second Edition $94.95 Add Consumer Behaviour to Cart Isabelle Szmigin and Maria Piacentini 9780198786238 Paperback 05 June 2018
	Creating and Capturing Value through Crowdsourcing $75.00 Add Creating and Capturing Value through Crowdsourcing to Cart Allan Afuah, Christopher L. Tucci, and Gianluigi Viscusi 9780198816225 Hardcover 22 May 2018
	Creating Value The Theory and Practice of Marketing Semiotics Research $100.00 Add Creating Value to Cart Laura R. Oswald 9780199657261 Hardcover 22 March 2015
	Creating Value The Theory and Practice of Marketing Semiotics Research $35.00 Add Creating Value to Cart Laura R. Oswald 9780199657278 Paperback 22 March 2015
	Creative research communication Theory and practice $30.00 Add Creative research communication to Cart Clare Wilkinson and Emma Weitkamp 9780719096518 Paperback 01 July 2016
	Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands $27.95 Add Cultural Strategy to Cart Douglas Holt and Douglas Cameron 9780199655854 Paperback 25 October 2012
	Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands $66.00 Add Cultural Strategy to Cart Douglas Holt and Douglas Cameron 9780199587407 Hardcover 09 December 2010

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Marketing