Journals Higher Education
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Subjects

Type

Publication Date

Price

Product Type

Format

Marketing RSS

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Cover for 9780198786238

Consumer Behaviour

Second Edition

£44.99

Isabelle Szmigin, Maria Piacentini

9780198786238
Paperback
29 March 2018

Cover for 9780198862116

Doing Semiotics

A Research Guide for Marketers at the Edge of Culture

£25.00

Laura R. Oswald

9780198862116
Paperback
04 June 2020

Cover for 9780198748571

Fundamentals of Marketing

£44.99

Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

9780198748571
Paperback
27 April 2017

Cover for 9780198829256

Fundamentals of Marketing

Second Edition

£41.99

Paul Baines, Sophie Whitehouse, Sara Rosengren, Paolo Antonetti

9780198829256
Paperback
20 January 2021

Cover for 9780199602131

Introduction to Marketing

Theory and Practice

Third Edition

£47.99

Adrian Palmer

9780199602131
Paperback
29 March 2012

Cover for 9780198792048

Reinventing Business Models

How Firms Cope with Disruption

£33.99

Henk Volberda, Frans van den Bosch, Kevin Heij

9780198792048
Hardback
23 November 2017

Cover for 9780199743056

Six Degrees of Social Influence

Science, Application, and the Psychology of Robert Cialdini

£26.99

Douglas T. Kenrick, Noah J. Goldstein, Sanford L. Braver

9780199743056
Hardback
01 March 2012

Cover for 9780198835615

Strategic Advertising Management

Sixth Edition

£44.99

Larry Percy, Richard Rosenbaum-Elliott

9780198835615
Paperback
16 February 2021

Cover for 9780198797807

Strategic Brand Management

Fourth Edition

£43.99

Richard Rosenbaum-Elliott, Larry Percy, Professor Simon Pervan

9780198797807
Paperback
03 August 2018

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