Journals Higher Education

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Cover for 9780198736424

A Dictionary of Marketing

Fourth Edition

£12.99

Charles Doyle

9780198736424
Paperback
28 April 2016
Oxford Quick Reference

Cover for 9780195786484

Achieving Excellence in Selling

A South African Approach

Third Edition

£36.99

Norman Blem

9780195786484
Paperback
27 March 2008

Cover for 9780199568925

Advertising: A Very Short Introduction

£7.99

Winston Fletcher

9780199568925
Paperback
24 June 2010
Very Short Introductions

Cover for 9780198749912

Branding: A Very Short Introduction

£8.99

Robert Jones

9780198749912
Paperback
22 June 2017
Very Short Introductions

Cover for 9780195519549

Business Ethics

Fifth Edition

£57.99

Damian Grace, Stephen Cohen

9780195519549
Paperback
10 October 2013

Cover for 9780198786238

Consumer Behaviour

Second Edition

£44.99

Isabelle Szmigin, Maria Piacentini

9780198786238
Paperback
29 March 2018

Cover for 9780195999327

Consumer Behaviour

Understanding Consumer Psychology and Marketing

£19.99

Dos Santos, Mpinganjira, Botha, du Toit, Erasmus, Maree, Mugobo

9780195999327
Paperback
16 June 2016

Cover for 9780198095927

Consumer Behaviour

Includes online buying trends

£20.99

Dinesh Kumar

9780198095927
Paperback
12 November 2015

Cover for 9780199455447

Digital Marketing

£18.99

Vandana Ahuja

9780199455447
Paperback
19 November 2015

Cover for 9780198748571

Fundamentals of Marketing

£41.99

Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

9780198748571
Paperback
27 April 2017

Cover for 9780199609703

Global Marketing Management

Third Edition

£59.99

Kiefer Lee, Steve Carter

9780199609703
Paperback
29 March 2012

Cover for 9780195573565

How Brands Grow

What Marketers Don't Know

£24.99

Byron Sharp

9780195573565
Hardback
11 March 2010

Cover for 9780198077022

International Marketing

Second Edition

£19.99

Dr. Rakesh Mohan Joshi

9780198077022
Paperback
06 November 2014

Cover for 9780199602131

Introduction to Marketing

Theory and Practice

Third Edition

£45.99

Adrian Palmer

9780199602131
Paperback
29 March 2012

Cover for 9780198809999

Marketing

Fifth Edition

£49.99

Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

9780198809999
Paperback
18 March 2019

Cover for 9780195590296

Marketing

Theory, Evidence, Practice

Second Edition

£76.00

Byron Sharp

9780195590296
Paperback
30 November 2017

Cover for 9780199079926

Marketing 5e

Fifth Edition

£26.99

Prof. Charles W. Lamb, Prof. Joseph F. Hair, Prof. Carl McDaniel, Prof. Christo Boshoff, Prof. Nic Terblanche

9780199079926
Paperback
06 August 2015

Cover for 9780199236152

Marketing Management for Nonprofit Organizations

Third Edition

£57.99

Adrian Sargeant

9780199236152
Paperback
08 January 2009

Cover for 9780195676969

Marketing Research

Concepts, practices, and cases

£5.99

Sunanda Easwaran, Sharmila J. Singh

9780195676969
Paperback
07 December 2006

Cover for 9780199655090

Marketing Research: Tools and Techniques

Third Edition

£48.99

Nigel Bradley

9780199655090
Paperback
07 March 2013

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