Marketing

Showing 1-20 of 33

	Building Distinctive Brand Assets £23.99 Add Building Distinctive Brand Assets to Cart Jenni Romaniuk 9780190311506 Hardback 12 April 2018
	Business Performance in the Retail Sector The Experience of the John Lewis Partnership £29.99 Add Business Performance in the Retail Sector to Cart Keith Bradley, Simon Taylor 9780198256946 Hardback 13 February 1992
	Competitive Technical Intelligence A Guide to Design, Analysis, and Action £40.49 Add Competitive Technical Intelligence to Cart Mathias M. Coburn 9780841235151 Hardback 29 July 1999 ACS Professional Reference Book
	Connecting With Consumers Marketing For New Marketplace Realities £55.00 Add Connecting With Consumers to Cart Allan J. Kimmel 9780199556502 Hardback 03 June 2010
	Creating and Capturing Value through Crowdsourcing £61.00 Add Creating and Capturing Value through Crowdsourcing to Cart Christopher L. Tucci, Allan Afuah, Gianluigi Viscusi 9780198816225 Hardback 22 March 2018
	Creating Value The Theory and Practice of Marketing Semiotics Research £81.00 Add Creating Value to Cart Laura R. Oswald 9780199657261 Hardback 22 January 2015
	Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands £42.49 Add Cultural Strategy to Cart Douglas Holt, Douglas Cameron 9780199587407 Hardback 28 October 2010
	Do You Make These Mistakes in English? The Story of Sherwin Cody's Famous Language School £29.49 Add Do You Make These Mistakes in English? to Cart Edwin L Basttistella 9780195367126 Hardback 20 November 2008
	Doing Semiotics A Research Guide for Marketers at the Edge of Culture £60.00 Add Doing Semiotics to Cart Laura R. Oswald 9780198822028 Hardback 04 June 2020
	Fusion for Profit How Marketing and Finance Can Work Together to Create Value £59.00 Add Fusion for Profit to Cart Sharan Jagpal, Shireen Jagpal 9780195371055 Hardback 27 November 2008
	Great Minds in Management The Process of Theory Development £180.00 Add Great Minds in Management to Cart Ken G. Smith, Michael A. Hitt 9780199276813 Hardback 22 September 2005
	How Brands Grow What Marketers Don't Know £24.99 Add How Brands Grow to Cart Byron Sharp 9780195573565 Hardback 11 March 2010
	How Brands Grow: Part 2 Emerging Markets, Services, Durables, New and Luxury Brands £24.99 Add How Brands Grow: Part 2 to Cart Jenni Romaniuk, Byron Sharp 9780195596267 Hardback 19 November 2015
	Inside Marketing Practices, Ideologies, Devices £96.00 Add Inside Marketing to Cart Detlev Zwick, Julien Cayla 9780199576746 Hardback 24 February 2011
	Managing Global Customers An Integrated Approach £57.00 Add Managing Global Customers to Cart George S. Yip, Audrey J.M. Bink 9780199229833 Hardback 06 September 2007
	Managing Product Development £160.00 Add Managing Product Development to Cart Toshihiro Nishiguchi 9780195074383 Hardback 20 February 1997
	Marketing Communication New Approaches, Technologies, and Styles £112.50 Add Marketing Communication to Cart Allan J. Kimmel 9780199276943 Hardback 17 November 2005
	Marketing Semiotics Signs, Strategies, and Brand Value £92.00 Add Marketing Semiotics to Cart Laura R. Oswald 9780199566495 Hardback 16 February 2012
	Navigating the New Retail Landscape A Guide for Business Leaders £40.99 Add Navigating the New Retail Landscape to Cart Alan Treadgold, Jonathan Reynolds 9780198745754 Hardback 30 June 2016
	Powers of Persuasion The Inside Story of British Advertising 1951-2000 £18.99 Add Powers of Persuasion to Cart Winston Fletcher 9780199228010 Hardback 10 July 2008

Connect with OUP

Dear Customer,

Subjects

Type

Price

Product Type

Format

Marketing