Journals Higher Education

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Type

Price

Product Type

Format

Marketing RSS

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Cover for 9780199568925

Advertising: A Very Short Introduction

$11.95

Winston Fletcher

9780199568925
Paperback
15 July 2010
Very Short Introductions

Cover for 9780841235151

Competitive Technical Intelligence

A Guide to Design, Analysis, and Action

$95.00

Mathias M. Coburn

9780841235151
Hardcover
17 June 1999
ACS Professional Reference Book

Cover for 9780199556519

Connecting With Consumers

Marketing For New Marketplace Realities

$58.00

Allan J. Kimmel

9780199556519
Paperback
29 July 2010

Cover for 9780199657261

Creating Value

The Theory and Practice of Marketing Semiotics Research

$100.00

Laura R. Oswald

9780199657261
Hardcover
22 March 2015

Cover for 9780199657278

Creating Value

The Theory and Practice of Marketing Semiotics Research

$35.00

Laura R. Oswald

9780199657278
Paperback
22 March 2015

Cover for 9780199655854

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

$27.95

Douglas Holt and Douglas Cameron

9780199655854
Paperback
25 October 2012

Cover for 9780195371055

Fusion for Profit

How Marketing and Finance Can Work Together to Create Value

$63.00

Sharan Jagpal

9780195371055
Hardcover
26 September 2008

Cover for 9780199609703

Global Marketing Management

Third Edition

$85.95

Kiefer Lee and Steve Carter

9780199609703
Paperback
23 May 2012

Cover for 9780199276813

Great Minds in Management

The Process of Theory Development

$225.00

Ken G. Smith and Michael A. Hitt

9780199276813
Hardcover
20 October 2005

Cover for 9780195573565

How Brands Grow

What Marketers Don't Know

$39.95

Byron Sharp

9780195573565
Hardcover
12 April 2010

Cover for 9780199655830

Inside Marketing

Practices, Ideologies, Devices

$48.95

Detlev Zwick and Julien Cayla

9780199655830
Paperback
05 July 2012

Cover for 9780199602131

Introduction to Marketing

Theory and Practice

Third Edition

$68.95

Adrian Palmer

9780199602131
Paperback
18 May 2012

Cover for 9780195125733

Marketing Strategy and Uncertainty

$99.95

Sharan Jagpal

9780195125733
Hardcover
31 December 1998

Cover for 9780195994896

Marketing Success Stories

Seventh Edition

$50.00

M. Cant and R. Machado

9780195994896
Paperback
01 May 2011

Cover for 9780199565740

Public Relations

$72.95

Averill Elizabeth Gordon

9780199565740
Paperback
12 May 2011

Cover for 9780195158694

Response

The Complete Guide to Profitable Direct Marketing

Revised and Expanded Edition

$35.00

Lois K. Geller

9780195158694
Hardcover
01 November 2002

Cover for 9780199743056

Six Degrees of Social Influence

Science, Application, and the Psychology of Robert Cialdini

$31.95

Douglas T. Kenrick, Noah J. Goldstein, and Sanford L. Braver

9780199743056
Hardcover
10 February 2012

Cover for 9780199605583

Strategic Advertising Management

Fourth Edition

$82.95

Larry Percy and Richard Rosenbaum-Elliott

9780199605583
Paperback
16 May 2012

Cover for 9780199565214

Strategic Brand Management

Second Edition

$72.95

Richard Rosenbaum-Elliott, Larry Percy, and Simon Pervan

9780199565214
Paperback
08 May 2011

Cover for 9780195176780

The Knowing Organization

How Organizations Use Information to Construct Meaning, Create Knowledge, and Make Decisions

Second Edition

$85.95

Chun Wei Choo

9780195176780
Paperback
27 October 2005

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