Journals Higher Education

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Cover for 9780841235151

Competitive Technical Intelligence

A Guide to Design, Analysis, and Action

$95.00

Mathias M. Coburn

9780841235151
Hardcover
17 June 1999
ACS Professional Reference Book

Cover for 9780199556519

Connecting With Consumers

Marketing For New Marketplace Realities

$58.00

Allan J. Kimmel

9780199556519
Paperback
29 July 2010

Cover for 9780195371055

Fusion for Profit

How Marketing and Finance Can Work Together to Create Value

$63.00

Sharan Jagpal

9780195371055
Hardcover
26 September 2008

Cover for 9780199609703

Global Marketing Management

Third Edition

$85.95

Kiefer Lee and Steve Carter

9780199609703
Paperback
23 May 2012

Cover for 9780199602131

Introduction to Marketing

Theory and Practice

Third Edition

$68.95

Adrian Palmer

9780199602131
Paperback
18 May 2012

Cover for 9780195125733

Marketing Strategy and Uncertainty

$99.95

Sharan Jagpal

9780195125733
Hardcover
31 December 1998

Cover for 9780195994896

Marketing Success Stories

Seventh Edition

$50.00

M. Cant and R. Machado

9780195994896
Paperback
01 May 2011

Cover for 9780199565740

Public Relations

$72.95

Averill Elizabeth Gordon

9780199565740
Paperback
12 May 2011

Cover for 9780199605583

Strategic Advertising Management

Fourth Edition

$82.95

Larry Percy and Richard Rosenbaum-Elliott

9780199605583
Paperback
16 May 2012

Cover for 9780199565214

Strategic Brand Management

Second Edition

$72.95

Richard Rosenbaum-Elliott, Larry Percy, and Simon Pervan

9780199565214
Paperback
08 May 2011

Cover for 9780195176780

The Knowing Organization

How Organizations Use Information to Construct Meaning, Create Knowledge, and Make Decisions

Second Edition

$85.95

Chun Wei Choo

9780195176780
Paperback
27 October 2005

Cover for 9780195040876

Why People Buy

$53.95

John O'Shaughnessy

9780195040876
Paperback
21 December 1989

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